New Arrivals
Gender Roles in Wartime,WWII,Homefront,War Bonds,Lest We Forget,Uncle Sam in Advertising,Prevalence of White Heteronormativity in WWII-era Advertising
Bennington, Vermont: Miles Jewelers, 1944. A WWII-era leaflet advertising Miles Jewelers of Bennington, Vermont, filled with patriotic imagery and message in support of the war effort. The front panel shows a stereotypical and idealized image of a White heteronormative American family with community members gazing admiringly at an American flag.....
Price: $150.00
History of Hearing Aids
New York, New York: Dictograph Sales Corp, 1943. Aan early 1940s printed guide for the use and care of the "Symphonic Acousticon", a hearing aid device for the hard of hearing. Engineered "based on the findings of the United States Government National Deafness Survey", the device used radio wave technology.....
Price: $150.00
Sex Education,Human Sexuality,LGBTQIA+ Issues,Questioning,Masculinity in America
New York, New York: Sexology Publications, 1939. The March, 1939 issue of "Sexology", an "illustrated Magazine of Sex Science" published between 1933 and 1983 for the general public. It was founded by the inventor and publisher Hugo Gernsback, who is credited by some as being the "Father of Science Fiction".....
Price: $150.00
Breast Augmentation,History of Gender-Affirming Treatments and Procedures,Body Image
Hollywood, California: The Atlanta Corporation, 1951. Advertising ephemera for an early 1950's product that promises to improve the bust line, manufactured by a company based in-- you guessed it-- Hollywood, California. The product itself appears to be a kind of suction cup device, and the company promises that it will.....
Price: $325.00
Homefront,WWII,American Women's Voluntary Services,Civilian Defense,Chemical Warfare
New York, New York: American Women's Voluntary Services, 1942. An early 1940s printed guide to air raid precautions for American housewives, published by the American Women's Voluntary Services (AWVS). The content of this booklet includes: simple fire precautions; protection of home against bombs; specific information about each kind of bomb.....
Price: $225.00
Birth Control,Advertising to Women,Family medicine
Chicago, Illinois: Snyder Products Co, 1930s. A pocket-sized trade catalogue, probably distributed at the local pharmacy, advertising family medicines to housewives. Includes nearly thirty-two pages of products, each described with pricing, model numbers, and most with illustrations. Products range from douche powders and vaginal suppositories for birth control ("No careful.....
Price: $175.00
1920s American Architecture
Cleveland, Ohio: Common Brick Manufacturers' Association of America, 1920s. A promotional booklet advertising architectural plans sold to builders by The Common Brick Manufacturers' Association of America. Provides a valuable window into the nascent "Spanish" style of architectural design that was popular in 1920s America. Includes over thirty pages of floor.....
Price: $150.00
Gardening and Horticulture
New York, New York: Atkins & Dubrow, Inc, 1931. An illustrated leaflet promoting Driconure brand "lawn and garden top dressing and soil conditioner". Features an attractive image of a verdant scene with a woman in classical garb above the slogan "Let Mother Nature Aid Your Gardener" on the front. Inside.....
Price: $125.00
New England,Ice Houses,History of Refrigeration
Ridgefield Station, Connecticut: Geo. B. Gruman, c.1873. An early 1870s circular advertising innovative ice plows manufactured by George B. Gruman of Ridgefield, Connecticut. Gruman (b.1827) patented the plow in 1872. The purpose of the plow was to cut large blocks of ice from local bodies of water to supply local.....
Price: $150.00
Advertising to Women,History of Breast Augmentation,Body Image
Toledo, Ohio: Mrs. Louise Ingram, c.1916. A printed circular advertising a so-called "Quadruple Bust Development and Restorative Treatment" offered for sale by a Mrs. Louise Ingram, featuring glowing reviews from happy customers ("I AM GLAD TO TELL YOU THAT YOUR TREATMENT HAS INCREASED MY BUST MORE IN ONE MONTH THAN.....
Price: $125.00
Letter Writers,Modern Reprints
N.pl: N.p, 1920s. An early 20th-century reprint of an 1840s letter writer originally published by A.J. Wright in Boston. Includes exemplar letters applicable to a wide variety of situations, mostly to do with matters of the heart. Includes a longer sections in the back with advice for "popping the question".....
Price: $100.00
Family Health and Hygiene,Mouthwash,Douching,Product for the Whole Family
Minneapolis, Minnesota: The Lavoris Company, 1956. Printed advertisement for Lavoris brand mouthwash and antiseptic, marketed to families as a multi-use product that can be used as a mouthwash, for canker sores, for cleaning dentures, masking the odor of smoking, and even as a douche and feminine hygiene product. Includes diagrams.....
Price: $100.00
ABAA-RBMS-2026,Sex and Love,Radio Stars and Self-Help Gurus,Marion Sayle Taylor,Sex Education,Birth Control,Venereal Disease,Gender Roles and Relations
Akron, Ohio: 1927-1928. A set of six (6) sex education booklets self-published by radio star Marion Sayle Taylor, offering a fascinating look into social and medical attitudes surrounding sex in the 1920s. Self-styled in these booklets as a doctor and "sexologist", Taylor (1889-1942) was not a medical practitioner, but rather.....
Price: $750.00
ABAA-RBMS-2026,Calling Cards,Social History,Visiting Cards
Ohio: Various, 1870s. An exceptional grouping of five (5) salesman's sample sets, produced by printers to showcase their calling card designs. The cards together show an important, but somewhat forgotten, piece of material history, when leaving a calling card was an important practice in polite society. Each calling card set.....
Price: $250.00
ABAA-RBMS-2026,Milton Bradley,Pedagogy,Kindergarten
Springfield, Massachusetts: Milton Bradley Co, 1890s. A scarce trade catalogue of school aids and material sold by the famous Milton Bradley, then styling themselves as "Manufacturers and Publishers [of] Kindergarten Material and Furniture, Elementary Physical Apparatus, Educational Games and Home Amusements" (upper wrapper). Notable for its inclusion of a variety.....
Price: $450.00
ABAA-RBMS-2026,Playgrounds and Playscapes,Child Development Through Play,Spalding,Physical Education
Chicopee, Massachusetts: A.G. Spalding & Bros, 1919. A late 1910's advertising booklet for Spalding brand playground equipment, advertised as a safe and fun way for kids to grow, learn, and develop. Includes everything from basketball goals and volley ball nets to May poles, seesaws, swings, and indoor gymnasium equipment such.....
Price: $600.00
ABAA-RBMS-2026,Women in the Medical Field
Cleveland, Ohio: S.M.A. Corporation, 1934. The December, 1934 issue of "The Little Journal for Physicians", featuring "Wit and Wisdom in Pleasant Doses". Includes a few truisms/sayings (e.g. "Be grateful for luck but don't count on it"), brief interesting articles, and adverts for "Breast Milk Adaptation" (i.e. machine-made baby formula, a......
Price: $225.00
ABAA-RBMS-2026,Typographical Unions,German-American
Newark, New Jersey: Deutsch-Amerikanische Typographia, 1897. A "souvenir" booklet printed to promote the Newark branch of the Deutsch-Amerikanische Typographia, a union of German-speaking printers in the United States. Includes 16 pp. of adverts promoting businesses across Newark, featuring an array of attractive typefaces to showcase the organization's skills. Single vol.....
Price: $225.00
ABAA-RBMS-2026,Batavia,Civil War,History of New York State
Batavia, New York: 1854-1886. A photo album containing ten (10) original photographs of Batavia, New York, and environs. Captions are dated. Views include: main street (1854); a store decorated in honor of the return of Union soldiers (1865); S. Main Street (1870); a row of shops (n.d.); the "Old Arsenal".....
Price: $275.00
ABAA-RBMS-2026,Women's Education in Boston,Scarlet Fever
Boston, Massachusetts: Munroe and Francis, 1831. A printed version of the report given at the annual meeting of the proprietors of the Boston Female Monitorial School, held in August, 1831. Provides invaluable information about the opportunities afforded to women at the time, as well as the challenges and tragedies they.....
Price: $325.00
ABAA-RBMS-2026,Panoramas
New Orleans, Louisiana: T. Fitzwilliam & Co, 1892. An uncut 1890s panorama, printed in full color and complete with printing guide lines still visible. The panorama depicts a March, 1892 parade in New Orleans held by the Mistick Krewe of Comus (MKC) in twenty different scenes. Each scene has a......
Price: $650.00
ABAA-RBMS-2026,Victorian Travel and Tourism
New York, New York: Thomas Cook & Son, 1879. Vol. 29, No. 10 of "Cook's Excusionist", a serial devoted to domestic and foreign travel edited by the "Tourists and Excursion Managers" Thomas Cook & Son of London and New York. The serial appears to be advertising heavily towards a newly.....
Price: $475.00
ABAA-RBMS-2026,Palm Reading
Cincinnati, Ohio: Van Publishing Co, 1921. An early 1920s pocket guide to palm reading, offering clear answers to common questions such as, "when will I marry?" and "what does the shape of my thumb reveal about my financial prospects?". The chapters include diagrams for easy reference and the following subjects.....
Price: $225.00
ABAA-RBMS-2026,Lead Paint,Advertising to American Families
Chicago, Illinois: Carter White Lead Company, 1910s. Illustrated trade catalogue promoting lead-based paint for home exteriors by the Carter White Lead Company of Chicago. Includes in-text and full-page color illustrations of the product used on large residential homes, with tips for choosing the right color and a sales pitch for.....
Price: $225.00