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Helen Chase

"Face your world with loveliness" -- Skin Care Tip Booklet for Women Advertising Camay Brand Soap

N.pl: [Procter & Gamble], c.1926. An advertising for booklet for Camay brand soap, penned by a female dermatologist talking to her reader, "woman to woman", leaning into traditional gender roles and expectations: "Of course, you want to be lovely! You and I and every other girl on earth. I honestly believe that's the deepest of our feminine instincts-- almost more important than food or sleep; almost more natural than breathing!" (p.2). Includes tips for different skin types, including cleansing, and miscellaneous health tips including nutrition and proper hydration. Single vol. (7.75" by 5.25"), pp. 19, [1], illus., in original illus. wrps with portrait of stylish brunette woman on front. Very good. Minor toning, light rust staining from staples inside gutter.

Price: $200.00

Item #26001398

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