The All-Year Club of Southern California writes to "Victory Vacationist" - Introduction and Brochure
Los Angeles, California: c1945. Typewritten letter (11" by 8.5") from Don Thomas, Managing Director of The All-Year Club of Southern California, on letterhead with original envelope responding to a prospective customer's interest in receiving promotional materials. He addresses the letter to "Victory Vacationist", highlighting the Club's push to market Los Angeles as a destination for young servicemen and their wives looking for fun and frivolity after WWII. The Club was started in the 1920s, and was tasked with "selling" Los Angeles as a tourist destination for young people. "Victory Vacationist" is urged to consider making the trip in the Fall, when there are "bright warm days" and "cool nights" with "little or no rain", and to make plans early.
The Tourism brochure from 1945 advertising hotels and tourist attractions in Southern California during the "Victory Vacation Year" following WWII: "Plan your Victory Vacation Now!" (upper wrapper verso). Young couples--men still in their military garb--frolic throughout the brochure's photographs, engaging in activities such as surfing, sailing, alligator wrestling (yes, it's true, see p. 15), sightseeing, and horseback riding. Hotels, apartments, ranches and resorts are listed throughout the with prices and amenities. One full-page map (p. 6) and one illustrated map as a double-page spread (pp. 16-17). The All-Year Club of Southern California was started in the 1920s, and was tasked with "selling" Los Angeles as a tourist destination; it marketed the city as a hot spot for young people.
8vo (8.25" by 5.5"), 30 pp. in original illustrated wrappers. Fine to very fine.
Price: $375.00
Item #20001334