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Promotional Booklet - "The only House in America that sells exclusively for CASH in Every Instance - Prices Bear Evidence of it.
Promotional Booklet - "The only House in America that sells exclusively for CASH in Every Instance - Prices Bear Evidence of it.


 
Price: $150.00

Bibliography:
. R. H. Macy & Co New York. 1890
Keywords:
Advertising and Promotion, R. H. Macy, Business History
Condition:
Cover partially separated with old tape repairs on interior. Small corner chip back cover. Text block intact and without flaws.

Product Code: 29018788

Description
 
R. H. Macy & Co. New York.  1890. 32 pp. unnumbered. Illustrated cover with a young lad holding a promotional sign while leaning out a window in a brick wall. Foreign offices and manufacturers are printed on the several of the bricks.  The inside cover shows a grid with groupings of products with a narrative that includes "There is only one Macy's." It begins by discussing the enterprise and then explains the store floor by floor  followed by 13 full page illustrations of the interior of the store and one image from a photograph of the glass-cutting shop. These are followed by additional information on services provided and 8 pp of advertisements for other New York businesses. The inside back cover has an image of the exterior from the shipping department view on 13th and 6th, the outside cover has a view of the 5th avenue view. Measures 5" x 7".