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Dentifrice Toothpaste The Ivory Castle Game Playing Board. D & W Gibbs, Ltd.London.1935
 Dentifrice Toothpaste The Ivory Castle Game Playing Board. D & W Gibbs, Ltd.London.1935


 
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Price: $65.00

Product Code: 27100214

Description
 
The Ivory Caste Game, 1935, D & W Gibbs, BOARD ONLY Produced in 1935 to advertise D& W Gibbs "Dentifrice" Toothpaste, this board game is a variant of Snakes and Ladders. Gibbs slogan was “Your teeth are Ivory Castles – defend them with Gibbs Dentifrice.,” and as such the board game also served as a way to promote dental hygiene, as the goal of the game was to be the first player to reach the “Land of Health and Happiness.” Along the way there are various difficulties to help and hinder the player; for example, the Gibbs Fairy helps, an Imp hinders, and a Giant (called Decay!) handicaps the player at the start of the game. Various spaces have actions associated with them that send the player to other squares. Such as “Here’s my plane, I’ll take you to 49” and “It’s a nice puddle – miss a turn and stay in it”.  Printed on cardboard, designed to fold in half, the board also has two holes at the top to allow it to be hung up as an advertising item. Rules are printed on the back of the board. The game came with a dice and 4 colored counters. This item contains ONLY the game board itself, nothing else. Measures 18” x 14” (unfolded) and 14” x 9” (folded) .