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A Collection of 12 Novelty Advertising Pieces Directed towards Children. .United States.1890-1948
A Collection of 12 Novelty Advertising Pieces Directed towards Children. .United States.1890-1948


 
Price: $635.00

Product Code: 27100112

Description
 
As the advertising market became flooded with an overwhelming amount of material all competing for the consumer's attentions, companies began to come up with a variety of different ways to get and keep the attention of the public. One of these ways was this was achieved was to add a gimmick or game to the advertisement. From hidden images to pop-ups, sliced metamorphic animals and movable pictures, these advertisements were colorful and eye-catching. This collection features twelve (12) items that date from 1890 to 1948. Below is brief description of a few items of note, as well as a list of the rest of the items within the collection: New England Red School House, c1890, C. M. Henderson & Co. The Little Red School House was a trademark of the C. M. Henderson & Co., and an image of it was stamped on the bottom of one of each pair of shoes it sold. In order to promote the company's 'Red School House Shoes', this cut out school house was given out to any boy or girl found wearing or purchasing a pair of the Henderson shoes at participating stores. Printed in red and black the uncut sheet includes the red school house, plus cutouts of people, a chimney, trees, and a fence, all which could be assembled with a series of folds and a bottle of glue in order to "construct in miniature the famous little building." Measures 12" x 61/4", uncut. Links of Goodness, 1905, Armour's Star Frankfurters The front panel features a drawn colored illustration of men, women, and an automobile waiting in line for Armour's Star Frankfurters. The inside panels features a colored illustration of a pop-up roll revealing a frankfurter inside a bun. Below the pop-up are a few paragraphs promoting the hot dog. The rest of the inside panels are dedicated to six recipes that utilize Star Frankfurters in them. The recipes listed are: Star Frankfurters and Potato Salad, Star Frankfurter Rolls, Cooking Star Frankfurters, Star Frankfurters and Baked Potatoes, Casserole of Star Frankfurters and Potatoes, and Roasted Star Frankfurters. Next to the recipe is another colored illustration depicting a plate of frankfurters and an unopened a package. On the back cover the numbers 120722 are printed along with "patent pending." Measures 5" x 3" (folded), 11 1/2" x 3" (unfolded) The Little Gingerbread Man, 1923, Royal Baking Powder Company This book tells the story of a King, and how on the eve of his daughter, the Princess, he bans any sort of cake or tart in the land because he can't stand his cook's baking. In near by kingdom, the Queen of all the Flour Folk, along with a gingerbread man come up with a plan to overturn the King's edict. Beside the text of the story are several recipes for desserts that use Royal Baking Powder. The recipes in these book, can also be found in t the 'Royal Cooking Book', also published by the Royal Baking Powder Company. At the end of the story there is a note that tells the reader that then can send in for their own copy of the cookbook. The illustrations in this book are colorful and full of whimsy. The artwork is by Charles J. Cory, while the story itself has been attributed to Ruth Plumly Thompson of Oz fame. Measures 7 1/4" x 7 1/4" Kellogg's Nursery Rhymes, 1928, Kellogg Company This fabric book is a part of a series called the Nursery Rhymes or Fairyland Doll Series. There were four dolls in the series: Tom, the Pipers Son, Little Bo Peep, Mary and her Little Lamb and Little Red Riding Hood. Each uncut fabric sheet came with a 12" to 15" cloth doll and two pages of a nursery rhyme book. The book in the collection only has two pages, telling the classic nursery rhyme of Tom, Tom, the Piper's Son. In addition to the text there is a small, red illustration on the bottom of each page. No doll is included in the collection, just the book. 4 pp. (including covers) Measures 3 3/4" x 3" Cococubs Race Game Board, c1934, Cadbury Bros. Ltd. This board game was a promotional gimmick by Cadbury to help sell their drinking chocolate just as Britain was coming out of an economic depression. The game pieces were called Cococubs, which were hollowcast hand-painted lead figures of various anthropomorphic creatures. The game board could fold in half for easy storage. One side had the instructions, and the 'Story of the Game' with illustrations of Cococubs around border, and the other side featured the colorful playing boar. This collection does not come with any of the game pieces, just the board. Measures 15 1/2" x 7 1/2" (folded), 15 1/2" x 15" (unfolded) Hires Magic Story, 1934, The Charles E. Hires Company The Charles E. Hires Company produced Hires Root Beer, which was first introduced in 1876 and is considered the second longest continuously made soft drink in the United State (now owned by Dr. Pepper Snapple Group). Charles Hire believed firmly in the power of advertising, famously stating, "doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does." This particular book has a series of invisible pictures that once rubbed with either 'a coin, spoon, or pencil' would be revealed. The story is about three children, White Birch, Ginger and Rooty, and how they discover the different flavors of root beer: Birch Beer, Ginger Beer and the original Root Beer. On each page is a colorful illustration, story text, and a magic square that, when rubbed would reveal another picture. None of the hidden images have been revealed. There is an offset printing error on several of the interior pages that only effects the illustrations. 12 pp. (including wrappers) Measures 6" x 4" The Ivory Caste Game, 1935, D & W Gibbs, BOARD ONLY Produced in 1935 to advertise D& W Gibbs "Dentifrice" Toothpaste, this board game is a variant of Snakes and Ladders. Gibbs slogan was “Your teeth are Ivory Castles – defend them with Gibbs Dentifrice.,” and as such the board game also served as a way to promote dental hygiene, as the goal of the game was to be the first player to reach the “Land of Health and Happiness.” Along the way there are various difficulties to help and hinder the player; for example, the Gibbs Fairy helps, an Imp hinders, and a Giant (called Decay!) handicaps the player at the start of the game. Various spaces have actions associated with them that send the player to other squares. Such as “Here’s my plane, I’ll take you to 49” and “It’s a nice puddle – miss a turn and stay in it”.  Printed on cardboard, designed to fold in half, the board also has two holes at the top to allow it to be hung up as an advertising item. Rules are printed on the back of the board. The game came with a dice and 4 colored counters. This collection contains ONLY the game board itself, nothing else. Measures 18” x 14” (unfolded) and 14” x 9” (folded) Kellogg's Jumbly Book, 1948, Kellogg Company The brightly colored book filled with forty-two (42) animals dressed up in various costumes. Several of the pages are cut in 6 pieces to provide a numerous hilarious combinations of heads, bodies and feet. In fact there are over 335 different animal combinations! Below each section of animals is a short verse that serves a duel purpose of describing what the animals are doing and advertising Kellogg cereals. Minor penciling on back cover. Measures 8" x 6" Other items in this collection: Little Red Riding Hood Star Rhymes (1890, Schultz & Co., Star Soap), Pied Piper Cut Out Story Book (1930s, Pied Piper Shoe Co.), Kellogg's Story Book of Games: Book #4 (1931, Kellogg Company), Kellogg's Funny Jungleland: Moving Pictures (1932, Kellogg Company), Mr. and Mrs. Jack Sprat (1932, Kellogg Company), and Mother Goose (1935, Kellogg Company, Illustrator Vernon Grant). To view this collection, please click on the following link: https://goo.gl/photos/648YFT14VRvB4EPF8 .