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Advertising Coloring Books of the 19th and 20th Centuries. .United States.1888-1932
Advertising Coloring Books of the 19th and 20th Centuries. .United States.1888-1932

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Price: $575.00

Product Code: 27100107

This collection has 15 unused items in it published from 1888 to 1932. The items in this collection were published by a variety of companies, from Colgate Toothpaste to Palmolive Soap. Below are a brief description of the items of note within the collection. Coloring books have been around for a long time. It all started in the 1880s when the McLoughlin Brothers, invented the coloring book. They, along with Kate Greenaway, produced "The Little Folks' Painting Book". Since then other pioneers in the genre, like Richard F. Outcault, who in 1907 produced "Buster's Paint Book", began to popularize this artistic medium. Soon this highly popular trend was noticed by the advertising industry, who jumped on the band wagon. They began to publishing a variety of coloring books, mainly directed towards children, advertising a wide variety of products such as soaps, cereal, paint, or coffee. Until the 1930s, these coloring books were designed with the intent for them to be painted instead of colored. Often 'color blocks' were provided with the books, which with the addition of a wet paint brush, would serve as the paint for the child to use. Towards the end of the 1930s, this practice waned as crayons came into wide use. Warner's Artist's Album, 1888 Two coloring books, or 'Artist Albums' published by H.H. Warner Company, a supplier of Warner's Safe Remedies and Warner's Log Cabin Remedies. These coloring books were given out to stores that sold their products. Stamped on the front of one book is "C. Veeder, Dealer in Pure Drugs, Medicines, and Warner's Safe Cures, other Safe Remedies, and Warner's Log Cabin Remedies in stock. Rosendale, NY". What is also interesting about these items was that the Warner Company was using these 'Artist Albums' album to host a contest. The first page states that "H. H. Warner & Co., proprietors of Warner's Safe Remedies and Warner's Log Cabin Remedies, will pay $3,621.00 IN CASH PRIZES for the best Colored Album (in Water Colors) of Warner's Artist's Albums". The company provided small colored versions of the art work on the interior cover page, and would judge on how well each artist matched the drawing. The two coloring books have different covers, but the interior pages are the same. Each cover depicts two separate images. The first album cover portrays two children coloring and an image of Santa going down a chimney. The second album's cover depicts a young boy at his easel painting a log cabin, and another image of a woman and young child admiring a still life painting.  Measures 11" x 5 1/2" Take This Home and Let Your Little Ones Color It, c1890 This coloring book was a take away from Prof Burk's Equine College, a traveling entertainment show from the late 1800s. This particular book was from a 'school children's matinee' show in Bellows Falls, Vermont on July 8. There are two illustrations for children to color, along with a colored version to serve as a guide. The rest of the vividly color images, depict scenes from the show, such as children surrounding a barrel of candy, a horse performing a trick, a miniature horse "taking a lesson in drawing", a candy factory, and an image of children on ponies with the tag line "A free ride on the ponies for all children at the matinee. Measures 5" x 3" (folded), 18" x 3" (unfolded) Our Country Drawing Book, c1903 Published by the Collins Baking Company of Buffalo, New York, this coloring book is unique for the fact that instead of images for a child to color, there are maps. With a total of sixteen (16) maps, the various states and territories of the US, and its neighboring countries are shown. In-between each page is a wax like paper to protect the colors of each map from overlapping. Measures 6" x 5 1/2" The Adventures of Ceresota, 1912 This coloring book accompanies it's drawings with short story about the Greek Goddess Ceres, and the adventures her son, Ceresota, goes on. Written by Marshall Whitlatch and illustrated by Alice Sargent Johnson, it was published by the Northwestern Consolidated Milling Company in Minneapolis, Minnesota. This coloring book has twelve illustrations for the reader to color. Along with each illustration there is a color version printed alongside it. The images themselves show Ceres and her son, the Greek pantheon at court, the Amazon, a Japanese Court, an Indian medicine man, a store front, and a mill. There are instructions on how to color each illustration as well. Originally, accompanying the book was a small folder containing Japanese color pads but it is missing from this collection. Measures 8" x 5 3/4" Happy Hours, Mother Goose Nursery Rhymes and Drawing Book, 1914 This 48 page coloring book was produced by the Ernest J. Goulston Advertising Agency in Boston, MA for the Smax Pies sold by Fox Bakery in Charlestown, MA. Each whimsical illustration has a colored version and blank one for you to "Get out your paints or crayons and see if you can color this print like the one on the opposite page." There are short Mother Goose nursery rhymes throughout, along with short facts about Smax Pies. Measures 7 3/4" x 7 1/4" The Elfin Treasure, 1920s Illustrated by HGC (Helen Grace Culverwell) Marsh-Lambert, this coloring book was created for Colgate Toothpaste, and told the story of a young girl, Patty, and her learning how to make her teeth white, like "pearls". This book has a both several printed colored images as well as blank ones for the reader to color. Additionally, in the back there is chart for children to use while learning how to brush their teeth that once completely filled out would allow the child to become a part of the "Colgate Health Club". The back interior cover page has a draw by numbers puzzle. Measures 8 1/4" x 6 1/2" Alabastine, Home Coloring Book, 1928 Published by the Alabastine Company, this coloring book showcases several beautifully designed interior rooms. Alabastine was a wall coating derived from gypsum that was mined from the extensive shale beds that occur abundantly around Grand Rapids, Michigan. Though not identical, painting walls with tinted Alabastine would be similar to painting with Plaster of Paris. The effect created a durable surface that was easy to maintain. This coloring book depicts two sets of seven interior rooms, one black and white, and the other is a colored example of what the room should look like. Additionally, there are several places for the reader to also practice their calligraphy. Alabastine sold an "outfit of water colors and brushes or crayons" that could be purchased separately. The center interior page is semidetached. Measures 10 1/4" x 8 1/4"s The remaining items in the collection are: Our Little Artist (1890s, Freihofer's Famous Bread, comes with color blocks), Little Monarch House Painter: Little Artist (1902, Monarch Paint, comes with color blocks), Baby Bunch: A Story Painting Book (c1920, Nestle's Milk, partially colored in), The Dutch Boy's Hobby: A Paint Book for Girls and Books (1926, National Paint Company, comes with color blocks),$250 Every Month for Children Who Can Paint (1927, Shredded Wheat Company), Jack Flies Around the World (1927, Palmolive-Peet Company) and Kellogg's Rhyme and Color Book (1932, Kellogg Company, partially colored in). To view this collection, please click on the following link: .