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Collection of 20th Century Paper Dolls used in Fashion Advertising to Children Directly. .United States.1917-1996
Collection of 20th Century Paper Dolls used in Fashion Advertising to Children Directly. .United States.1917-1996


 
Price: $575.00

Product Code: 27100103

Description
 
In the 1880s companies saw a way of reaching a wider audience by creating advertising material that was directed towards a young audience. The hope was that children might help to direct their parent's spending habits. By the early 1900s, advertisers had perfected this technique and had come up with a wide variety of paper games and toys meant to attract a child's attention. One such paper toy that was used by advertisers was paper dolls. With the combination of cheap printing and a surge in the popularity of paper dolls, manufacturers of all kinds of household goods took advantage by using them to promote their wares. The fashion and clothing industry in particular used this to great effect, as these ads were designed to mainly target young girls, and encourage them to desire to dress like their favorite paper doll. This collection consists of 11 items (25 dolls) of advertising paper dolls. Below is a brief description of the items within the collection. Dandyline Company Paper Doll (1917) The Dandyline Company, based in Chicago, IL, made dresses for young girls in the early 1900s. It then sold them to retail stores across the country along with an advertising paper doll. While the two dolls in this section are extremely similar, they are slightly different. This is mainly seen in the details of the yellow dress they are both wearing. The back of the doll had a space for the retail store to print its name and address.  This is the "Little Sister" series and includes two dolls and 14 costumes. Note the gender specific objects being held by the costumes. The back of each out had a Lot No. so that one could order the exact outfit. The two stores on the back of the dolls in this collection are E. M. Devine in Philadelphia, PA, and Hirsch D. G. Co. in Decatur, IL. 2 Dolls + 13 outfits, CUT, Measures 7" x 2 1/4" (Doll) FA Quality Family (c1920) During the 1920s a company by the name of FA Quality Trimmings, which sold various ribbons and trimmings meant to accent clothing, started a line of dolls called the FA Quality Family. It was a set of 4 dolls- Mother, Sister, Betty, and Buddy (Buddy is missing from this collection) with three outfits each.  On each sheet is the advertising phrase: "These cut out dolls serve two purposes; to amuse the children and to give you the style suggestions designed by experts." 3 UNCUT SHEETS (3 dolls + 9 outfits), Measures 7 3/4" x 5" Stories and Fashion (1934) Like the title suggests, this 16 pp. black and white booklet contains both paper dolls and short stories. Published by Mabley & Carew, a prominent department store in Cincinnati, Ohio, its goal was to help sell the clothing available at its store. The book contains six dolls: Mary, Tommy, the twins Betty & Bobby, Billy and Baby Jane. Beside each outfit is the price and department store floor in which it can be found on. The stories in this booklet are: The Little Boy and the Brook, My Fairy, and the Baby Stuart. Cover is detached. 6 Dolls + 10 outfits with accessories, UNCUT Booklet, Measures 7 1/2" 5 1/4" Miss Sunbeam Paper Doll Set (1949) Sunbeam Bread used their Miss Sunbeam doll to not only encourage the purchase of their baked goods, but also as a mean of selling their "Simplicity Printed Patterns". These sewing patterns allowed mothers to recreate the dresses Miss Sunbeam wore for their daughter. Next to each outfit was a product code that correlated to a specific sewing pattern. There are two pages for this item, the first page, with the doll, is in color, while the second page is in black and white. This would allow the child to have even more fun with the toy by coloring in the outfits. These two sheets are stapled together. 1 Doll + 9 outfits with accessories, 2 UNCUT SHEETS, Measures 12" x 8 3/4" Miss Sunbeam Paper Doll Set (c1950) The same paper doll as mention in the previous item, but with new outfits, mean for a new season. These outfits, along with the product code also gave an age range. Additionally this version had a teddy bear paper doll as well. 1 Doll + 9 outfits with accessories, 2 UNCUT SHEETS, Measures 12" x 8 3/4" Gibbs Kids Paper Dolls (c1950) Produced by Gibbs Underwear Company, based in Philadelphia, PA, Gibbs Kids was a series of paper dolls intended to help local retailers sell their clothes. The doll featured is the "10 year old Sister", and it showcases 4 outfits. What is unique about this item is not all the outfits paired with the doll are made or sold by Gibbs. Additionally, on the back of the sheet is a stamp that says "Compliments of Paperdoll Gazette, Shirley Hedge, Editor, Route 2, Princeton IND. 47679" 1 Doll + 4 outfits, 1 UNCUT SHEETS, Measures 12" x 9" Carter's School Wise Cut-Ups (Sept 1952) Printed in the September 1952 issue of McCall's, a monthly American women's magazine that ceased publication in 1992, was a printed ad for Carter's. Carter's was a clothing store for children selling clothes from 'cradle through school'. This ad features two dolls, a Big Sis, and a Baby Sis, each with their own outfit. The ad speaks directly to the child stating that their outfits mean that "Daddy saves dollars galore!" 2 Dolls + 2 outfits, 1 UNCUT SHEET, Measures 13 1/2" x 5 1/4" Pretty as Picture (1961) In a children's magazine, entitled 'Jack & Jill', a paper doll was printed for Vogue Patterns, a company that sold patterns for fashionable clothes. This doll was designed by Betty Jaxon and was meant to capitalize on the Easter holiday. In two sheets, a doll named Jill (there are two version of the same doll, each in a difference stance) is surrounded by colorful, fashionable outfits. Each outfit has the pattern number printed on its tabsThe Pretty as a Picture sheet was a store give-away, the second sheet is a proof presumably for future designs. 2 Dolls + 10 outfits with accessories, 2 UNCUT SHEETS, Measures 14" x 10 1/4" (Larger sheet) Bendel's Cut-Out Dolls (1962) Henri Bendel was an innovator when it came to high end luxury fashion and his boutique shop in New York City soon became a beacon of luxury for the cities elite. He also was a strong proponent fashion-centric illustration, and since paper dolls are a natural progression of that he soon had several books of them that he used to sell his clothes. The item is a 12 pp. booklet with paper wraps. The cover is an illustration of a cut out sheet of paper dolls. The book includes three (3) paper dolls and four (4) pages of outfits. The reverse of the page provides a narrative description, sizing information and pricing for each of the paper doll costumes. There is even an introductory note in the beginning of the book that asks the children not to cut out the dolls until mother has ordered the desired outfits. 3 Dolls + 21 outfits with accessories, UNCUT Booklet, Measures 9" x 7" Vind Garn Til Vinterens Dolls (1966) Published in Familie Journalen, Denmark's longest running weekly family and women's magazine (it was started in 1877), are two paper dolls. The advertisement is for Dale Crepe, a yarn company in Europe. The dolls are meant to help selling knitting patterns, and each sweater is a pattern you can purchase. There is a both a boy and girl doll, each with fours knit sweaters, and at least one knit hat and pair of mittens.  In Danish. 2 Dolls + 8 sweaters with accessories, 2 UNCUT SHEETS, Measures 13 1/2" x 10" Look Book Holiday (1996) This advertising pamphlet was aimed directly at both young boy and girl fashionistas. This is evident even in the title, as a 'Look Book' is a collection of designs compiled to show off a style or clothing line. Even the names of the outfits advertised in this accordion folded pamphlet are titled to reflect that. Such as "Glamor Girl", "Updated Classics", and "Long, Lean Look". Published for the holiday season by The Children's Place, an American specialty retailer of children's apparel and accessories since 1969. It comes with two dolls, a boy and a girl with several outfits each. The pamphlet is printed in color and is double sided. As such, it is impossible to cut out both dolls and all the outfits from the same pamphlet. 2 Dolls + 13 outfits with accessories, UNCUT, Measures 5" x 3 1/4" (folded), 26" x 5" (unfolded) To view this collection, please click on the following link: https://goo.gl/photos/XwvcVTTJih1xvwYr7 .