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Promotional Materials for Retailers - Princess and Maynard Corset Cos.
Promotional Materials for Retailers - Princess and Maynard Corset Cos.

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Price: $75.00

. Princess Corset Company & Maynard Corset Company. New York, NY & Worcester, MA. [1920]
corset, women's history, advertising, fashion & costume
Penciling on both. Separation at folds, minor stains, and several holes punched into Princess Corset Company item. Minor vertical cuts on base of center piece of Maynard Company item. -- Well used.

Product Code: 20200162

Two advertising leaflets designed for the retailer, not the consumer relating to corsets produced and sold by the Princess Corset Company and Maynard Corset Company. While independent companies the design format is similar.  The illustrations of the women featured in both the ads were based on photographs of real women wearing the corsets. The women themselves are mostly done in black and white (though some have a pink flesh tone on their upper body), while the corsets they are wearing are a light pink. The women are  set against a black backdrop, which makes them pop of the page, and draws the eye to the corset. The advertisement for the Princess Corset Company was designed to be sent in the mail, with space for an address and stamp, and unfolds into large flyer. It declares the items featured as "The Greatest Corset Idea in Years" and that the "prices defy [the] competition" and will help the retailer "make Bigger Profits". Item descriptions of both corsets and brassieres and their cost are featured. Sixteen (16) illustrations of women in corsets, with eighteen (18) smaller illustrations detailing the back of the corsets. Measures 9 1/2" x 6 1/4" (folded) 20" x 12 1/2" (completely unfolded). The second item by the Maynard Corset Company is a tri-fold brochure, and is entitled "Why Can I Do This?" The title is explained on the back of the brochure in a "Personal Statement" by Chas. B. Maynard, President of the company. Essentially it states that although they have been in business for twenty five years, this is the first time they are selling directly to retailers rather than a "jobber and mail order houses". By cutting out the middle man Maynard assures the reader that they will never find a corset of "so LOW in PRICE and yet so HIGH in QUALITY". Item descriptions of both corsets and their cost are included. Thirteen (13) illustrations of women in corsets. The majority of corsets are pink in the illustrations, however there are few that are white.