J.& P. Coats' Spool & Crochet Cottons offered two different sets of five paper dolls in color lithography. These dolls were meant as as a child's plaything, but more importantly as an advertisement for the company's thread.
The merchant gave the customer a doll set which the company provided free of charge to purchasers of their thread. The set shows the doll holding an object, and the same object but is pictured differently.
America's Early Advertising Paper Dolls. Lagretta Mtzger Bajorek, Schiffer Publishing Ltd., Atglen PA 1999.