Detroit, MI: Evans-Winter-Herb, 1930s. A tri-fold brochure promoting the wonders of modern mohair velvet upholstery for your new Chevrolet. Promotional points include New (no one has had Mohair Velvet upholstery in the past, Beautiful - for centuries people have admired velvet; now there is a new twist, Durability - includes an illustration of the machinery used to create the fabric and finally Easy to Clean - dust it or use plain soap and water. The brochure concludes with why high quality upholstery in your car is important - it is the most personal item in your car and if the upholstery doesn't look beautiful it wont wear well (??!!). Measures 6" x 3 1/4" Minimal wear.