page contents

Join our mailing list!

You are here:Home > Childhood Ephemera > Advertising to Children
Sort By:
Page of 1
Robert Mercy, Uncle Frank, Hiram Hatchet Merry's Museum Parley's Magazine, Woodworth's Cabinet and Schoolfellow. Volume 34, No. 5. J N Stearns & Co..New York.November 1857
36 pp, paper wrappers with black and white illustrations. The pages are numbered 129-160. Three magazines were combined, so that "all the attractions of each magazine will now be concentrated in one." The new magazine was instructive and moral, and featured a large number of woodcuts. A great variety of material was included such as bible stories, little moralized tales, fables, dialogues, poems, letters, puzzles, and games. There were often featured articles that would deal with geography, travel, natural history and with various industries and arts. A highlight of this particular volume is an excerpt detailing what attractions were found at Merry's Museum, such as a aquarium filled with fish, and the story of Cleopatra. Measures 9" x 5 3/4" . Paper covers show minor wear, particularly around the edges. There are minor stains, toning and foxing throughout. Previous owner inscription on front cover.
Francis L Woodworth Woodworth's Youth Cabinet, Volume 6, No. 1. D A Woodworth.New York.January 1851
42 pp, paper wrappers with black and white illustrations. Originally published as an anti-slavery newspaper, entitled the "Youth’s Cabinet", the magazine changed drastically when it was purchased by Francis C. Woodworth in 1846. Woodworth’s Youth’s Cabinet focused on geography and history, or on Christian morality. While there are some illustrations throughout, the pages are general dense with text and its stories are subjects are viewed through a narrow moral aperture. Some stories in this volume are: 'Cousin Helen and her Pets', 'The Deserted College', and 'Conscientious Obedience'. Measures 9" x 5 3/4" . Paper covers show some wear, particularly around the edges. There is a small tear to the top of the binding. Moderate foxing and toning, the last few pages have heavy foxing. Minor penciling on a few interior pages.
 Kellogg's Nursery Rhymes Cut and Constructed from a Premium. Kellogg Company .Battle Creek, Mich..1928
This fabric book is a part of a series called the Nursery Rhymes or Fairyland Doll Series. There were four dolls in the series: Tom, the Pipers Son, Little Bo Peep, Mary and her Little Lamb and Little Red Riding Hood. Each uncut fabric sheet came with a 12" to 15" cloth doll and two pages of a nursery rhyme book. The book in the collection only has two pages and the covers, telling the classic nursery rhyme of Tom, Tom, the Piper's Son. In addition to the text there is a small, red illustration on the bottom of each page. No doll is included in the collection, just the book. 4 pp. (including covers) Measures 3 3/4" x 3". The book was a premium given by Kellogg's - designed to be cut and constructed by a child..
The Nursery ChairShepard, Norwell, and Co.Boston
Advertising booklet for Shepard, Norwell, and Co. Department store, begins and ends with store information, includes, writings and illustrations aimed at children. Center pages appear to have holes where binding thread was used but the pages are no longer connected. Each page has illustrations, either color pictures or decorative page borders with prose and poetry.. pages are loose
Genevieve BurkeYoung America Serves; This Defend America Coin Savings Book is Designed to Afford Young Americans an Opportunity to Participate Actively in their Country's Defense Program..ca1940's
unpaginated. Printed board cover with metal spiral, double board pages with slots for coins, color illustrations throughout by Thomas J. Morrison Jr. Verse written by Genevieve Burke. A savings books with verse about helping the defense program by saving coins. Describes coins and how they add up, for example, "10 copper pennies make two nickel nickels". 8 1/2" x 6 1/2". staining, wear
Charles J. Coll - Illustrator Royal Baking Powder Company's "The Little Gingerbread Man". Royal Baking Powder.1923.New York
This book tells the story of a King, and how on the eve of his daughter, the Princess, he bans any sort of cake or tart in the land because he can't stand his cook's baking. In near by kingdom, the Queen of all the Flour Folk, along with a gingerbread man come up with a plan to overturn the King's edict. Beside the text of the story are several recipes for desserts that use Royal Baking Powder. The recipes in these book, can also be found in t the 'Royal Cooking Book', also published by the Royal Baking Powder Company. At the end of the story there is a note that tells the reader that then can send in for their own copy of the cookbook. The illustrations in this book are colorful and full of whimsy. The artwork is by Charles J. Cory, while the story itself has been attributed to Ruth Plumly Thompson of Oz fame. Measures 7 1/4" x 7 1/4".
Kellogg's Jumbly Jungle Book - Metamorphic Sliced Pictures. Kellogg Company.Canada.1948
The brightly colored book filled with forty-two (42) animals dressed up in various costumes. Six (6) pages are cut in 6 pieces to provide a numerous hilarious combinations of heads, bodies and feet. In fact there are over 335 different animal combinations! Below each section of animals is a short verse that serves a duel purpose of describing what the animals are doing and advertising Kellogg cereals.  Measures 8" x 6"..
 Pied Pier Shoes "Pied Piper Cut Out Story Book". Pied Piper Shoe Co.Wausau, WI.1930s
The classic fairy tale gets an unexpected twist when a second ending is proposed which happens to feature a certain shoe company. 15 pages. The first part of the story ends with the children being led into a mountain by the Pied Piper never to be seen again. However, an alternate ending is proposed where all the children are led to the shoe factory and get fit with the best shoes. There are also a set of uncut sheets with characters from the story, along with some outfits and accessories. The back cover points out the various features that make their shoes the best.  9 3/4" x 7".  Presented by Lobel Kiddie Shop, Reading PA..
 Double Noiseless Slate free with  each pair of school shoes at Koch & Hass, Allentown PA. U.S. Calendar Co..Cincinnati OH.c1920
Red cover with advertisement for free slate with shoes stamped on front cover.  Six (6) slate pages with slate pencil slot attached at back cover fore edge.  Appears unused. Measures 8 1/8" x 5 1/8". .
 Charles E. Hires "Hires Magic Story" with Magic Rubbings Promoting Their Products. Charles E. Hires Company.Philadelphia.1934
The Charles E. Hires Company produced Hires Root Beer, which was first introduced in 1876 and is considered the second longest continuously made soft drink in the United State (now owned by Dr. Pepper Snapple Group). Charles Hire believed firmly in the power of advertising, famously stating, "doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does." This particular book has a series of invisible pictures that once rubbed with either 'a coin, spoon, or pencil' would be revealed. The story is about three children, White Birch, Ginger and Rooty, and how they discover the different flavors of root beer: Birch Beer, Ginger Beer and the original Root Beer. On each page is a colorful illustration, story text, and a magic square that, when rubbed would reveal another picture. None of the hidden images have been revealed. There is an offset printing error on several of the interior pages that only effects the illustrations. 12 pp. (including wrappers) Measures 6" x 4".
 Kellogg's Funny Jungleland: Moving Pictures . Kellogg Company.Battle Creek, Mich..1932
The book features six (6) pages of sliced animals in 6 pieces to provide numerous, hilarious combinations of heads, bodies and feet when flipped about. There are also little verses that pair with the illustrations that give some context, which also happen to mention Kellogg's various cereal products as well. Measures 8" x 6". .
 Kellogg's "Mr. and Mrs. Jack Sprat". Kellogg Company.Battle Creek, Mich.1932
This little booklet from Kellogg features the pages cut in three pieces to allow for the flipping of only certain sections which results in the revealing and changing of the scene. There are several little verses that are rewritten or based on familiar stories, which have been changed to include the purchasing or consuming of Kellogg's Rice Krispies cereal. There are a few illustration that feature the cereal box along with one of the stories. Measures 5 1/2" x 3 1/2".   .
Vernon Grant - Illustrator Kellogg's Mother Goose as told by Kellogg's Singing Lady. Kellogg Company.Battle Creek, Michigan .1935
A few Mother Goose tales have been put together by Kellogg and they each have food featured in some way. 15 pages. The three tales included are Tommy Tucker's Birthday, Jack Spratt, and Tom, Tom, The Piper's Son. The booklet is illustrated by Vernon Grant and includes both full page color illustration, as well as some quarter page ones. The last page is an advertisement for Rice Krispies cereal, promoting their nutritional value for all kids.  Measures 6 1/4" x 4 3/4". .
Uncut 2 Sided Adv. Paper Doll Nestle Products- French - Art Deco 1930s. ..1930s
Two-sided advertising paper doll with three costumes and hats. The two-sided doll measures 4 1/2" tall. A dolly walking at her side. She has three costumes, one a jester, the second a party dress with a white wig and the third a party dress holding a hat with a jockey dress. The top of the page promotes the product NESTLE - Farine Lactee and Lait Sucre Suisse". The reverse promotes the product with advertising on each item. Vibrant color. In French. Measures 7 1/2" x 8". Light toning, otherwise fine.
Kinney's Shoe Store  Bowling: Summary of Rules and Regulations Kinney's Shoe Store Advertising Booklet. ..1942
The booklet, as promised, gives an overview to the rules and regulations of bowling for the 1941-42 season. 13 pp. wrappers with stapled binding. Some of the topics discussed are "Pinfall - Legal and Illegal" "Scoring the Game" Foul - Definition Of" and other general rules, as well as some advice for the newer bowler. Each topic has a description which varies in length, along with some small, generally humorous illustrations. There is also a section on the greatest bowling match in history, which is Jimmy Blouin vs Jimmy Smith. The back cover advertises "the famous 'Jimmy Blouin' bowling shoe" with an illustration and guide to the various features of the shoe that make it so great. Measures 6" x 3 1/2". . Published by Permission of American Bowling Congress
E. Farrell, Illustrator H.M. Voorhees and Bros. Merry Little Men . H.M. Voorhees & Bros.New Jersey .c. 1915
The clothes company shares a story that tells of a bunch boys getting into adventures and troubles. 10 pp. Self covers. Each little man gets a short, few line verse about their activities, like the first smoked his dad's cigar and got sick, or the second got lost at sea, and the fifth ate until he could not anymore. All eight of the boys are declared to be naughty. For each story about a boy there is an accompanying black and white illustration with red accents. On the back cover is a poem that describes the various products that H.M. Voorhees and Bros offered, like clothes for boys until fourteen, "ready-to-wear" clothing, and baby clothes. Note the number sequence of "merry little man" is not in the order of 1,2,3,4. It also states that this book is just a token of their appreciation and friendship. Staple booklet. Measures 7 3/4" 5 1/2"..
An Advertising Booklet for the Children's Series My Bookhouse. The Book House for Children. Chicago. 1920
An advertising booklet for the 5 book series entitled 'My Book House", edited by Olive Beaupre Miller. The five books in the series were entitled: 'Into the Nursery', 'Up One Pair of Stairs', 'Through Fairy Halls', 'The Treasure Chest', and 'From the Tower Window'. The series was a selection of the "best available stories and poems for children up to the age of fourteen, graded according to age and illustrated with remarkable beauty." This booklet features an excerpt from each of the five books in the series with several illustrations from each book as well. At the end of the booklet there is information on how to purchase the series along with the advertising phrase: "My Bookhouse Makes its Appeal to Childhood Because Into it is Woven the Spirit of Childhood." The cover has a small intact tear at the binding, along with a small missing piece along the bottom edge. So of the colored ink used in the illustrations have stained the opposite page.
 New Glamour for The "Glamour Girl", a Glowing Daylight Fluorescent Color Bath Beauty Letter Opener. Coast Industries.Los Angeles, CA.1952
Materials featuring a 'Bathing Beauty' novelty letter opener and the two pieces of advertising materials that go along with it. In the 1950s a company by the name of Coast Industries came up with a product called 'flok-kraft fluorescent flock', which was a phosphorescent pigment mixed with an adhesive and used to decorate plastic objects. This pigment glowed in the dark and came in three colors, bright blue, brilliant green, and bright yellow. The company coated this product onto a variety of plastic molds, such as the 'Bathing Beauty' Letter Opener, that were then sold in bulk to companies to use a promotional materials. The letter opener itself is made from a clear plastic that has been shaped into the silhouette of a female body. The 'flok-kraft fluorescent flock' had been adhered to the form so that it looks like a bathing suit. A double sided flyer containing information on the bathing beauty and a return envelope is included. The backside of the flyer showcases another one of the company's items that could be covered by the ''flok-kraft fluorescent flock', a piggy bank that would tip its hat every time a coin was inserted.  The novelty letter opener no longer glows in the dark. Measures 8" x 1 1/4" (letter opener), 8 1/2" x 11" (flyer).. The date is inferred by magazine ads found, which date to 1952, in 1954, the company's address changed.
Kellogg's Story Book of Games: Book Number Four. Kellogg Company.Battle Creek.1931
The four stories in the book each having a corresponding game that is somewhat connected to the narrative. 9 pages. Little Red Riding Hood has been altered to include Kellogg's corn flakes. There is a spinner board that is attached to the book and folds down in order to be used for all the games, along with six dots that can be punched out to be used as game players. The four stories included are Little Red Riding Hood, Rapunzel, The Flying Trunk and Aladdin. Each story was one full page of text and one full page of illustration, which also doubled as the game board. The instructions for each came were written beneath the illustration. The only way to have gotten the book was through sending in a Kellogg's box top and ten cents. Measures 9 3/4" x 8".  .
C.M. Henderson & Co. Cut Out New England Red School House Cutout Village. C.M. Henderson & Co. .Chicago.c 1890
The Little Red School House was a trademark of the C. M. Henderson & Co., and an image of it was stamped on the bottom of one of each pair of shoes it sold. In order to promote the company's 'Red School House Shoes', this cut out school house was given out to any boy or girl found wearing or purchasing a pair of the Henderson shoes at participating stores. Printed in red and black the uncut sheet includes the red school house, plus cutouts of people, a chimney, trees, and a fence, all which could be assembled with a series of folds and a bottle of glue in order to "construct in miniature the famous little building." Measures 12" x 61/4", uncut.  The cut-out compliments of J & A Van Kuren, Whitehall, Mich..
 Dentifrice Toothpaste The Ivory Castle Game Playing Board. D & W Gibbs, Ltd.London.1935
The Ivory Caste Game, 1935, D & W Gibbs, BOARD ONLY Produced in 1935 to advertise D& W Gibbs "Dentifrice" Toothpaste, this board game is a variant of Snakes and Ladders. Gibbs slogan was “Your teeth are Ivory Castles – defend them with Gibbs Dentifrice.,” and as such the board game also served as a way to promote dental hygiene, as the goal of the game was to be the first player to reach the “Land of Health and Happiness.” Along the way there are various difficulties to help and hinder the player; for example, the Gibbs Fairy helps, an Imp hinders, and a Giant (called Decay!) handicaps the player at the start of the game. Various spaces have actions associated with them that send the player to other squares. Such as “Here’s my plane, I’ll take you to 49” and “It’s a nice puddle – miss a turn and stay in it”.  Printed on cardboard, designed to fold in half, the board also has two holes at the top to allow it to be hung up as an advertising item. Rules are printed on the back of the board. The game came with a dice and 4 colored counters. This item contains ONLY the game board itself, nothing else. Measures 18” x 14” (unfolded) and 14” x 9” (folded) .
Julia Kiene Sugar An' Spice and All Things Nice Children's Cookbook. Westinghouse Electric Corporation .Mansfield, Ohio.1951
For all the children that are interested in cooking, or at least assisting their mom, this cookbook has the basics to know how to start. 32 pages. With an introduction with some basics about measuring, prepping and preparing recipes.  The recipes themselves are fairly simple, things like cornbread, sugar gooks, tuna fish casserole, buttered carrots, gingerbread, icing. And if there is a need for a oven to bake the recipes in, then Westinghouse Electric Ranges are the top choice. Profusely illustrated - relating to each recipe and are appropriately cute to appeal to children, and maybe some adults too. Measures 10 3/4" x 8 1/4". .
The Death of Poor Cock Robin - Compliments of The Crawford Syndicate (Home Furnishing Establishments)New York State.
8pp including covers.  Illustrated throughout with relevant images and relating to the story and promotion for the furniture syndicate.  The story has not been amended to include the product, just advertising on the front, center page and back cover .  The back cover ad is for Cedarine the Standard Piano & FurniturePolish.  No date or publisher c. 1900.  Measures 6 1/2" x 4 1/4".
Front and Back McLoughlin style paper doll promotes Brook's Spool Cotton - 3 Costumes. ..1890s
A 5 1/4" front and back paper doll stylized after McLoughlin's 1890s Clara and Alice. She holds a card that reads Brook's Spool Cotton is the best.  There are spools of thread at her feet.  Her three (3) costumes appear to be regional attire from various countries, perhaps Spain, Turkey and the Netherlands. Appear to be cut from a sheet with advertising on reverse.  Missing surface litho on the reverse of back side of each costume and doll presumably had been glued down at one point and carelessly removed..
 The Munsingwear Family Cut-outs. Munsingwear.Minneapolis, MN.c1917
An uncut 7 fold concertina style flyer with color photographic images of people depicted in their underwear as paper dolls ,each adult with one costume, the children have two each.  The costumes  closely reflect traditional gender roles --the boys play baseball and "Indians" and the girls play with dolls and frilly fans. The narrative on the reverse promotes the product  and all of their best selling points with relevant caricature illustrations and the exterior of their factory with the caption" Munsingwear Stands for Perfection in Underwear.  Measures 6" x 3 1/4" when folded.  25 1/2" long when open flat.. Tag line: The children will enjoy playing with these pretty paper dolls.  Men Women and Children of all ages enjoy wearing Munsing Wear - Let it cover you with satisfaction.
Cadbury Cococubs Race Game Board . Cadbury Bros. Ltd. ..C. 1934
This board game was a promotional gimmick by Cadbury to help sell their drinking chocolate just as Britain was coming out of an economic depression. The game pieces were called Cococubs, which were hollow cast hand-painted lead figures of various anthropomorphic creatures including Whiskers Rabbit, Peter Pum, Mrs. Cackle Goose and Dumpty Doo. The game board could fold in half for easy storage. One side had the instructions, and the 'Story of the Game' with illustrations of Cococubs around border, and the other side featured the colorful playing boar.  Measures 15 1/2" x 7 1/2" (folded), 15 1/2" x 15" (unfolded).
Uncut Advertising Paper Dolls Sheet - Young Boy with 4 Military Costumes. Brook's Glace Spool Thread.England.c1890s
A uncut 7 1/2" x 6 5/8" paper doll sheet promoting Brook's Glace Spool Cotton.   It includes a 5 1/2" young adolescent male paper doll with a note in his hand "with Brook's Compliments" and spool thread at his feet. It also includes four (4) miliatry costumes from different branches of the service. The reverse of has advertising to correspond with the reverse of the dolls and the costumes.  Instructions for cutting and use also found on reverse..
Oak Hall PictorialOak HallBoston1854
15 pp. Illustrated printed paper cover, illustrations throughout with associated text. Advertisement for Oak Hall, clothing store on North Street Boston, prose of store history and advertising for juvenile patrons with illustrations. 6 1/4" x 5 1/4". some wear on cover, water stain on inside pages
 The Animals Trip To Town, Advertising Booklet. Charles E. Hires Company.Philadelphia, PA.c1915
This advertising booklet was produced by the Charles E. Hires Company to advertise Hires Root Beer. It is meant to be a continuation of a previous advertisement booklet called, "The Kings Nectar, A Legend", that told the story of Alice who won golden chair from a King when she made him a drink with Hires Root Beer. This story takes places shortly after when Alice invites all of her animal friends from the forest to come and share a drink with her. The resulting story is quite humorous as a variety of anthropomorphic characters, such as a  bear, raccoon and lion, all pile into a bright red car and make their way to town and the party. The golden chair Alice won in the last story can even be seen on several of the drawings. The front cover depicts the animals riding in the car on the way to the party. The back cover depicts the same animals enjoying a picnic in the woods while drinking Hires Root Beer. The centerfold page of the booklet has an advertisement for Hires Expansion Bottle Stoppers which solves "the problem of keeping an effervescent beverage such as Hires Root Beer in bottles without danger of corks popping out." This advert as an illustration of a bear corking a bottle of root beer, as the stopper "holds with a bear grip." Below is a quote from the story when Alice describes the drink to her animal friends. "The pure sparkling water that you love to drink Is here mixed with berries of blue, red, and pink, While sweetest of barks and fresh herbs from the wood Combine to give flavor and make it taste good." 12 pp (including wrappers), Staple booklet. Measures 5"  x 3".
Jay Kissinger, Jay and Peter Palazzo  Bendel's Cut-out Dolls.  1962
12 pp.  Paper  wraps.  Images of paper dolls on the cover.  Includes three (3) paper dolls and four (4) pages of outfits. The reverse of the page provides a narrative description, sizing information and pricing for each of the paper doll costumes.  The introductory note asks the children not to cut out the dolls until mother has ordered the desired outfits. Additionally with an order from the book a little Bendel gift scissors is given to the child... Measures  9" x 7".  Light staple rust.
 Mother Gray's Sweet Powders for Children, Advertising Booklet and Paper Doll. J. B. Carroll Co .Chicago.c1900
Two pieces of advertising materials for Mother Gray's Sweet Powders for Children. The first item is a 16 pp (including covers) booklet advertising Mother Gray's Sweet Powders for Children, as well as other products sold by the manufacturer, including Mother Gray's Aromatic Leaf (a medicinal tea for digestive health) and Allen's Foot Ease (a powder to help with achy feet). The Sweet Powders was supposedly an all-natural remedy developed by a nurse, known as Mother Gray, who worked at the Children’s Home in New York City. While the powders were originally meant to treat pinworms, they were also soon used to treat a variety of other ailments, such as headaches, fever, and constipation. While it is unknown if there is any truth to who Mother Gray was, the product itself was distributed and marketed by Allen S. Olmstead who owned a proprietary medicine company. The powders weren’t exactly made from ‘all-natural’ ingredients, the main ingredient was actually calomel (mercurous chloride), which could be toxic if used regularly, causing mercury poisoning. Other ingredients were licorice, slippery elm, anise, sulfur, bicarbonate of soda, sugar (hence the word sweet in the name) and mandrake (also poisonous). The second item is a paper doll of Mother Gray, who supposedly was a nurse, specializing in children's health. The "walking" paper doll has feet on the bottom that rotate as you push it across a table. The pocket of the dress has an insert so that you can have something sticking out of the pocket. The back states that the doll was made by J. B. Carroll Co. Measures 5 3/4" x3" (booklet), 6" x 2 1/2" (paper doll) . Minor toning due to age.
Demorest's Family Magazine -  Advertising Paper Doll with 2 Costumes. ..1895
An 8 1/2" paper doll attired in corset and petticoats with printe d message on reverse "Please remember that a new dress for this doll will be given to you each month.  It will be presented to you by the dealer as a gift from DEMOREST'S FAMILY MAGAZINE.  All the favor they request of you in return is that you will ask your mother, or the grown people of your family, to read the "Contents" of the Magazine that will be printed on the back of the dress each month.  Our object is to interest them in the Magazine; so, after calling for a new dress each month, be sure to perform this little duty, and then you will feel at liberty to call for another dress the following month."   Compliments of Ames and Bates Newsdealer & Stationers, Boston. Accompanied by two dresses cut from Demorest's promotions from 1819.  Guess the child didn't appreciate being used as an advertising pawn after a couple of months....
 Au Bon Marche, Changing View Card of a Servant Girl into Queen . .Paris.c1900
A chromolithography trade card from the famous French department and Curiosity Store, named Au Bon Marche. The front has a gold and floral frame with shutters that when moved, alter the image of a servant girl into that of a Queen. The back of the card features an advertisement for the store. Printed on cardboard. Printer: Leopold Verger. Measures 5 1/4" x 3 3/4".
3 S.H. & M. Bias Velveteen Skirt Bindings Head and Shoulders Advertising Paper Dolls. Sackette & Wilhelms Litho Co..NY.c1895
Three (3) different die-cut advertising head and shoulders paper dolls compliments of S.H. & M. Skirt binding tape.  Each depicts an elegant lady of means, dressed for various social events.  Perhaps designed as an aspiration the for average child.  The reverse of the dress promotes the various bindings available for sale. Printed on the reverse of the front of the dress is information on obtaining the three figures shown by sending five 2 cent stamps to the S.H. & M.  Co. NYC.  Each measures 8 1/2"..
 Movable Wiggling Pig, 1934 Chicago's World Fair. Wig-L-Rol.Chicago.1934
A fun piece of souvenir created for the 1934 Chicago World's Fair by the company Wig-L-Rol. This item depicts a smiling pig, wiggly on top of a barrel. The item is made of cardboard with a window cut out in the center. If one holds it up to the light and move your hand slightly, the pig appears to be wiggling. Measures 4 1/2" x 2 3/4", Pig Measures 2 1/2" x 1 1/2".
[Promotion with Child as Audience] Further Adventures of Jim, John and Jane
16 pp with litho wrapps.  Cover depicts three young children behind a vignette of a plane.  A story of on how with the aid of Dennison's Glue the children were able to sail round the world.  It begins with the children cutting and pasting colorful Dennison's paper using Dennison's glue when their mother introduces them to Affable Aeroplane Man who will take them to the Tropical Zone and China and on to Alaska.  Dennison products saved the day throughout the adventure.  The back cover is for the "grown-ups" explaining how and what to buy from Dennisons.  Measures 7 3/4" x 5 1/4".. Beginning in the second half of the 19th century advertisers began using children as a way of inticing parents to buy products.  Initially advertisers printed children's stories as premiums.  Interpersed in the story pages were pages of promotion and testimonials for the product.  This form of advertising used the children's story as a vehicle to promote to parents. By the early part of the 20th C advertisers were taking it to the next level by promoting with the child as the audience by incorporating the products into the story and encouraging the children to have their parents purchase the products.
Advertising Paper Doll for The New Home Sewing Machine Co.. Forbes Co. .Orange MA.c1895
A front and back paper doll created by Forbes Co. consisting of multiple parts to be joined to create the object. The 81/2" x 5" card Compliments of The New Home Sewing Machine Co has a main figure of a sewing machine that folds at top for insertion of head and shoulder component of one of two women - a young lady or an older woman--your preference.  It is accompanied by a 9 1/2" x 3 1/2" card is to be cut and constructed to create a back drop for the sewing woman.  It is an image of a house and is captioned "Our New Home".  Reverse of both cards blank..
 Advertisement for Chandler's Paper Dolls, or the Latest Paris Fashions. Brown Taggard & Chase.Boston.
A 6" x 4 1/2" single-sided advertisement captioned "hurrah for the Little Folks!" Chandler's Paper Dolls, of the Latest Paris Fashions.  The is followed by the list of seven paper dolls produced in 1857. Published by Brown, Taggard & Chase, Nos. 25 & 29 Cornhill, Boston. And for Sale by Booksellers generally.  Reverse is blank. .
 The Patriotic Dressing Dolls. Farm and Home.Springfield, MA & Chicago, IL.c1917
Two uncut paper dolls, John (No. 600) and Gladys (No. 717). Each doll comes with five uncut outfits. During World War I, these dolls were given out as rewards by American Colortype for selling subscriptions a magazine called "Farm and Home", a national monthly magazine about rural life. The outfits themselves depict various military and patriotic themes. The outfits in this collection are Boy Scout No. 823, Soldier No. 847, Our Jackie No. 900, Colonial Drummer No. 901, Our Sammy No. 902, Miss Liberty No. 903, Red Cross Nurse No. 904, Miss Patriot No. 906, Glory on Parade No. 907, and Miss Knitting No. 908. Collection comes with original envelope, that features a black and white engraving of three children - a girl in a nurse outfit and two boys as soldiers.  Measures 6 1/4" x 2 1/4" (doll), 6 1/2" x 3 1/2" (envelope)..
Loretta Moore Loopin and Jaggers, Books 1-4 - Adventures in Space, Clock-Makers, Bubble-Makers and the Land of the Friendly Camel. Blue Ribbon, Limited.Toronto.1945
A set of four books featuring the characters Loopin the Elfin and Jaggers the Cat. The four books are Loopin and Jaggers in the Town of the Clock-Makers, Loopin and Jaggger in the Town of the Bubble-Makers, Loopin and Jaggers in the Town of Candlemakers, and Loopin and Jaggers in the Land of the Friendly Camel. Fine imagery with full color illustrations and corner vignettes. All four books were published by Blue Ribbon, a company who sold a variety of cooking products such as coffee, cocoa, tea, backing powder, and baking chocolate. One could only receive the books by collecting the coupons on each of their products. Measures 6 3/4" x 4 3/4".. Minor edge ware and soiling.
Good-Will Soap The Busy Housemaid Paper Dolls. Geo. E. March Co., M.F. Tobin (litho).Lynn, MA.c1888
Two (2) uncut 7" x 4" advertising paper doll sheets and three (3) cut paper dolls from the Busy Housemaid series presented by Good-Will Soap. Beneath the Busy Housemaid title is a list of days and related activities for the Housemaid Monday - Washing Tuesday - Ironing Wednesday - Mending Thursday - Visiting Friday - Cleaning Saturday - Baking Sunday - Praying Each of the head and shoulder two-sided paper dolls is engaged in the activity associated with the day of the week. The reverse provides brief product information and information on acquiring the set of seven(7) dolls for the price of 5 cents.  This group includes Monday, Tuesday, Wednesday, Thursday and Sunday. .
Advertising Premium - 3 S&C Die-cut Paper Dolls with Die-cut Clothes - Unused - Promoting Sorosis Shoes Hunters. S & C.Germany. Printed in Austria.[1930]
A four-page folded booklet with die-cut heart on the cover exposition one of the paper dolls.  It promotes  Sorosis Shoes Hunters, most likely a shoe emporium.  When opened it reveals three (3) die-cut 4 3/4" paper dolls, each with 3 costumes and hats all arranged on a die-cut sheet.  The sheets are intact--all of the ladders still attached.  The dolls are believed to be made by S & C, German paper doll maker. The tabs on each of the costume sheets  have numbers on the tabs of corresponding hats and costumes;  2, 4 and 6 - a, b, and c .  The dolls are easel back.  The folders are cleverly designed with two horizontal slits  at center to insert the dolls easel, thus holding the doll and costumes in place.  Folded measures 5 1/2"' x 3 1/2> .
A collection of 14 different 'Aesop's Fables revides and Improved by the Fairbank Canning Co. aka 'fractured fables'. ..c1885
A grouping of 14 different advertising trade cards with the captoned "Aesop's Fables - revised and improved by the Fairbank (meat)  Canning Co. Chicago.  Each an adaptation on a real fable e.g. THE BOY AND HIS UNCLE - A good Boy went to visit his Uncle who ws a very nice man.  Finally the Boy began to steal, and his Uncle beat him for it, until at last the Boy confessed that he was so fond of our meats, and thereafter had no troubel with the boy.  Moral: If you don't want your boys to  steal, give them plenty of our meats...  Each with the same sort of twisted logic.  The reverse of the cards is primarily blank; a few with promotions for grocers. . moderate wear; few with trimmed edges.
Metamorphic Trade Cards Promoting Products for Children. ..
A grouping of five (5) metamorphic trade cards that depict before and afters of awkward children turning bright attractive and well behaved children -- just by using a product.   Products include Patent Tray for Children, Children's Patent Elastic Knee Protector,  Solar Shoes, Davidson Brothers (Mens and Boys Clothing) and E. G. Burrows (Youths, Boys and Children's Fine Clothing).  Each measures 3" x 5" when open flat. .
Metamorphic Advertising  Trade Cards - Children's Health. ..
Five (5) different metamorphic trade cards promoting healthy children.  Three depict children brushing their teeth both morning and night with Colgate's Ribbon Cream.  The fourth is a paper slide with one image depicting a tube of Colgate Ribbon Toothpaste; the other children' brushing their teeth.   A fold-out advertising that folds out to show a child's growth progression through the years because he eats OATA Rolled Oats.  Also includes recipes..
 Victorian Advertising - "So Easy a Child Can Do It". ..
Twenty-five (25) advertising trade cards flyers and pamphlets with illustrations of children easily and efficiently using a product to accomplish a task.  The majority are focused on women's work . They include: Nine (9) food related cards of children preparing foods for Atmore's Mince Meat, Nestle's Milk Food, Hornby's Oats, Butterine,  Chicago Processing and Provisions (canned meats), Piefilene and Ta-Ka-Kake, Six (6) for laundry and soap products including  Chief Soap, New Process Soap, Buchan's Carbolic Disinfecting Soap, Ivorine,  Empire Wringer and Moore's Sheet or Book Soap --individual soap sheets in a book for all kinds of hands. Four (4) Sewing Machine cards including Howe, New Home, Leader and the Standard Sewing Machine. Three (3) for Stoves including Glenwood & Elmwood and Richmond Stove Co.  Additionally a pamphlet with little girls baking  with a Garland  Stove in the background and words and verse at base for a backing song.  The inside pages promote the product. Two (2) of children cooking with Granite Iron Ware pots. A mechanical die-cut  card depicting a little girl displaying the interior of a Stone White refrigerator. One for Chase's Liquid Glue depicting children creating a scrap book. And finally a young girl in fine attire mowing a lawn with an Excelsior Lawn Mower (for Horse or Hand Power)  while the adults play badminton. . Heavy wear/repair to refrigerator card.
Dr. Miles Paper Doll - Katrina Knickerbocker - I talk for Dr. Miles' Heart Cure. Dr. Miles Medical Co. .Elkhart In..1902
A 20 3/4" tall die-cut easel back paper doll depicting Katrina Knickerbocker holding a bottle of Dr. Miles New Heart Cure. The reverse introduces Katrina, a character in Rip Van Winkle and of course promoting the various Dr. Miles with brief narratives and a complete product listing including pricing.  Also includes three costumes and hats.   The costumes are identified e.g. for a stroll on the Bowling Green.  Each costume has product information on the reverse. The paper dolls were offered as premiums for a product label and five 2 cent stamps.  .
A collection of 18 advertising trade cards promoting educational and entertaining publications for children including periodicals and books. .Multiple locations.1880s
A collection of 18 different advertising trade cards for The Youth's Companion, We Keep "Wide Awake", Eclectic Penmanship, Harper's Young People plus books by Historical Publishing Co.,  Estes & Lauriat,  Lee and Shepard and Sunshine Publishing Co.   The final card is for the Patent Adjustable Book-Cover.  The focus of the advertising is to parents. The focus is education and entertainment.  Approximately half of the cards are for The Youth's Companion with eleborate chromolithograph printing including two 3 fold concertina style cards promoting the annual volumes.   The announcement for 1883 includes a list of illustrated stories, illustrated travel and adventure, special articles, Reminiscences and Anecdotes, Household Decoartion and Amusements and The Help Series. The 1886 announcement includes serial stories, natural history and adventure, special articles, sketches and practical articles. Other cards display eye- catching imagery and proverbs. .
Boxed Set - Au Bon Marche - Vehicles with Children Les Enfants en Voiture (4 Equipage Varies)
A 4" x 6 1/4"  box with applied litho label.  It includes four (4) different easelback litho on card carts being pulled by animals.  The carts are designed to "seat" (paper slates on reverse) two (2) children each.  There are a total of eight(8) children. Can be arranged in any order.   Each cart with animals approx. 5 1/2" long.
Dr. Miles Paper Doll -Dorothy (Dolly) Quincy - Holding a Bottle of Dr. Miles Restorative Nervine. Dr. Miles Medical Co. .Elkhart In..1902
A 20 3/4" tall die-cut easel back paper doll depicting Dorothy (Dolly) Quincy  holding a bottle of Dr. Miles Restorative Nervine. The reverse introduces Dolly, the future wife of John Hancock and of course promoting the various Dr. Miles with brief narratives and a complete product listing including pricing.  Also includes three costumes and hats.   The costumes are identified e.g. the gown she wore when first she met John Hancock.  Each costume has product information on the reverse.  Includes original mailer from Dr. Miles Medical Co. The paper dolls were offered as premiums for a product label and five 2 cent stamps.  .
Collection of 20th Century Paper Dolls used in Fashion Advertising to Children Directly. .United States.1917-1996
In the 1880s companies saw a way of reaching a wider audience by creating advertising material that was directed towards a young audience. The hope was that children might help to direct their parent's spending habits. By the early 1900s, advertisers had perfected this technique and had come up with a wide variety of paper games and toys meant to attract a child's attention. One such paper toy that was used by advertisers was paper dolls. With the combination of cheap printing and a surge in the popularity of paper dolls, manufacturers of all kinds of household goods took advantage by using them to promote their wares. The fashion and clothing industry in particular used this to great effect, as these ads were designed to mainly target young girls, and encourage them to desire to dress like their favorite paper doll. This collection consists of 11 items (25 dolls) of advertising paper dolls. Below is a brief description of the items within the collection. Dandyline Company Paper Doll (1917) The Dandyline Company, based in Chicago, IL, made dresses for young girls in the early 1900s. It then sold them to retail stores across the country along with an advertising paper doll. While the two dolls in this section are extremely similar, they are slightly different. This is mainly seen in the details of the yellow dress they are both wearing. The back of the doll had a space for the retail store to print its name and address.  This is the "Little Sister" series and includes two dolls and 14 costumes. Note the gender specific objects being held by the costumes. The back of each out had a Lot No. so that one could order the exact outfit. The two stores on the back of the dolls in this collection are E. M. Devine in Philadelphia, PA, and Hirsch D. G. Co. in Decatur, IL. 2 Dolls + 13 outfits, CUT, Measures 7" x 2 1/4" (Doll) FA Quality Family (c1920) During the 1920s a company by the name of FA Quality Trimmings, which sold various ribbons and trimmings meant to accent clothing, started a line of dolls called the FA Quality Family. It was a set of 4 dolls- Mother, Sister, Betty, and Buddy (Buddy is missing from this collection) with three outfits each.  On each sheet is the advertising phrase: "These cut out dolls serve two purposes; to amuse the children and to give you the style suggestions designed by experts." 3 UNCUT SHEETS (3 dolls + 9 outfits), Measures 7 3/4" x 5" Stories and Fashion (1934) Like the title suggests, this 16 pp. black and white booklet contains both paper dolls and short stories. Published by Mabley & Carew, a prominent department store in Cincinnati, Ohio, its goal was to help sell the clothing available at its store. The book contains six dolls: Mary, Tommy, the twins Betty & Bobby, Billy and Baby Jane. Beside each outfit is the price and department store floor in which it can be found on. The stories in this booklet are: The Little Boy and the Brook, My Fairy, and the Baby Stuart. Cover is detached. 6 Dolls + 10 outfits with accessories, UNCUT Booklet, Measures 7 1/2" 5 1/4" Miss Sunbeam Paper Doll Set (1949) Sunbeam Bread used their Miss Sunbeam doll to not only encourage the purchase of their baked goods, but also as a mean of selling their "Simplicity Printed Patterns". These sewing patterns allowed mothers to recreate the dresses Miss Sunbeam wore for their daughter. Next to each outfit was a product code that correlated to a specific sewing pattern. There are two pages for this item, the first page, with the doll, is in color, while the second page is in black and white. This would allow the child to have even more fun with the toy by coloring in the outfits. These two sheets are stapled together. 1 Doll + 9 outfits with accessories, 2 UNCUT SHEETS, Measures 12" x 8 3/4" Miss Sunbeam Paper Doll Set (c1950) The same paper doll as mention in the previous item, but with new outfits, mean for a new season. These outfits, along with the product code also gave an age range. Additionally this version had a teddy bear paper doll as well. 1 Doll + 9 outfits with accessories, 2 UNCUT SHEETS, Measures 12" x 8 3/4" Gibbs Kids Paper Dolls (c1950) Produced by Gibbs Underwear Company, based in Philadelphia, PA, Gibbs Kids was a series of paper dolls intended to help local retailers sell their clothes. The doll featured is the "10 year old Sister", and it showcases 4 outfits. What is unique about this item is not all the outfits paired with the doll are made or sold by Gibbs. Additionally, on the back of the sheet is a stamp that says "Compliments of Paperdoll Gazette, Shirley Hedge, Editor, Route 2, Princeton IND. 47679" 1 Doll + 4 outfits, 1 UNCUT SHEETS, Measures 12" x 9" Carter's School Wise Cut-Ups (Sept 1952) Printed in the September 1952 issue of McCall's, a monthly American women's magazine that ceased publication in 1992, was a printed ad for Carter's. Carter's was a clothing store for children selling clothes from 'cradle through school'. This ad features two dolls, a Big Sis, and a Baby Sis, each with their own outfit. The ad speaks directly to the child stating that their outfits mean that "Daddy saves dollars galore!" 2 Dolls + 2 outfits, 1 UNCUT SHEET, Measures 13 1/2" x 5 1/4" Pretty as Picture (1961) In a children's magazine, entitled 'Jack & Jill', a paper doll was printed for Vogue Patterns, a company that sold patterns for fashionable clothes. This doll was designed by Betty Jaxon and was meant to capitalize on the Easter holiday. In two sheets, a doll named Jill (there are two version of the same doll, each in a difference stance) is surrounded by colorful, fashionable outfits. Each outfit has the pattern number printed on its tabsThe Pretty as a Picture sheet was a store give-away, the second sheet is a proof presumably for future designs. 2 Dolls + 10 outfits with accessories, 2 UNCUT SHEETS, Measures 14" x 10 1/4" (Larger sheet) Bendel's Cut-Out Dolls (1962) Henri Bendel was an innovator when it came to high end luxury fashion and his boutique shop in New York City soon became a beacon of luxury for the cities elite. He also was a strong proponent fashion-centric illustration, and since paper dolls are a natural progression of that he soon had several books of them that he used to sell his clothes. The item is a 12 pp. booklet with paper wraps. The cover is an illustration of a cut out sheet of paper dolls. The book includes three (3) paper dolls and four (4) pages of outfits. The reverse of the page provides a narrative description, sizing information and pricing for each of the paper doll costumes. There is even an introductory note in the beginning of the book that asks the children not to cut out the dolls until mother has ordered the desired outfits. 3 Dolls + 21 outfits with accessories, UNCUT Booklet, Measures 9" x 7" Vind Garn Til Vinterens Dolls (1966) Published in Familie Journalen, Denmark's longest running weekly family and women's magazine (it was started in 1877), are two paper dolls. The advertisement is for Dale Crepe, a yarn company in Europe. The dolls are meant to help selling knitting patterns, and each sweater is a pattern you can purchase. There is a both a boy and girl doll, each with fours knit sweaters, and at least one knit hat and pair of mittens.  In Danish. 2 Dolls + 8 sweaters with accessories, 2 UNCUT SHEETS, Measures 13 1/2" x 10" Look Book Holiday (1996) This advertising pamphlet was aimed directly at both young boy and girl fashionistas. This is evident even in the title, as a 'Look Book' is a collection of designs compiled to show off a style or clothing line. Even the names of the outfits advertised in this accordion folded pamphlet are titled to reflect that. Such as "Glamor Girl", "Updated Classics", and "Long, Lean Look". Published for the holiday season by The Children's Place, an American specialty retailer of children's apparel and accessories since 1969. It comes with two dolls, a boy and a girl with several outfits each. The pamphlet is printed in color and is double sided. As such, it is impossible to cut out both dolls and all the outfits from the same pamphlet. 2 Dolls + 13 outfits with accessories, UNCUT, Measures 5" x 3 1/4" (folded), 26" x 5" (unfolded) To view this collection, please click on the following link: https://goo.gl/photos/XwvcVTTJih1xvwYr7 .
Advertising Coloring Books of the 19th and 20th Centuries. .United States.1888-1932
This collection has 15 unused items in it published from 1888 to 1932. The items in this collection were published by a variety of companies, from Colgate Toothpaste to Palmolive Soap. Below are a brief description of the items of note within the collection. Coloring books have been around for a long time. It all started in the 1880s when the McLoughlin Brothers, invented the coloring book. They, along with Kate Greenaway, produced "The Little Folks' Painting Book". Since then other pioneers in the genre, like Richard F. Outcault, who in 1907 produced "Buster's Paint Book", began to popularize this artistic medium. Soon this highly popular trend was noticed by the advertising industry, who jumped on the band wagon. They began to publishing a variety of coloring books, mainly directed towards children, advertising a wide variety of products such as soaps, cereal, paint, or coffee. Until the 1930s, these coloring books were designed with the intent for them to be painted instead of colored. Often 'color blocks' were provided with the books, which with the addition of a wet paint brush, would serve as the paint for the child to use. Towards the end of the 1930s, this practice waned as crayons came into wide use. Warner's Artist's Album, 1888 Two coloring books, or 'Artist Albums' published by H.H. Warner Company, a supplier of Warner's Safe Remedies and Warner's Log Cabin Remedies. These coloring books were given out to stores that sold their products. Stamped on the front of one book is "C. Veeder, Dealer in Pure Drugs, Medicines, and Warner's Safe Cures, other Safe Remedies, and Warner's Log Cabin Remedies in stock. Rosendale, NY". What is also interesting about these items was that the Warner Company was using these 'Artist Albums' album to host a contest. The first page states that "H. H. Warner & Co., proprietors of Warner's Safe Remedies and Warner's Log Cabin Remedies, will pay $3,621.00 IN CASH PRIZES for the best Colored Album (in Water Colors) of Warner's Artist's Albums". The company provided small colored versions of the art work on the interior cover page, and would judge on how well each artist matched the drawing. The two coloring books have different covers, but the interior pages are the same. Each cover depicts two separate images. The first album cover portrays two children coloring and an image of Santa going down a chimney. The second album's cover depicts a young boy at his easel painting a log cabin, and another image of a woman and young child admiring a still life painting.  Measures 11" x 5 1/2" Take This Home and Let Your Little Ones Color It, c1890 This coloring book was a take away from Prof Burk's Equine College, a traveling entertainment show from the late 1800s. This particular book was from a 'school children's matinee' show in Bellows Falls, Vermont on July 8. There are two illustrations for children to color, along with a colored version to serve as a guide. The rest of the vividly color images, depict scenes from the show, such as children surrounding a barrel of candy, a horse performing a trick, a miniature horse "taking a lesson in drawing", a candy factory, and an image of children on ponies with the tag line "A free ride on the ponies for all children at the matinee. Measures 5" x 3" (folded), 18" x 3" (unfolded) Our Country Drawing Book, c1903 Published by the Collins Baking Company of Buffalo, New York, this coloring book is unique for the fact that instead of images for a child to color, there are maps. With a total of sixteen (16) maps, the various states and territories of the US, and its neighboring countries are shown. In-between each page is a wax like paper to protect the colors of each map from overlapping. Measures 6" x 5 1/2" The Adventures of Ceresota, 1912 This coloring book accompanies it's drawings with short story about the Greek Goddess Ceres, and the adventures her son, Ceresota, goes on. Written by Marshall Whitlatch and illustrated by Alice Sargent Johnson, it was published by the Northwestern Consolidated Milling Company in Minneapolis, Minnesota. This coloring book has twelve illustrations for the reader to color. Along with each illustration there is a color version printed alongside it. The images themselves show Ceres and her son, the Greek pantheon at court, the Amazon, a Japanese Court, an Indian medicine man, a store front, and a mill. There are instructions on how to color each illustration as well. Originally, accompanying the book was a small folder containing Japanese color pads but it is missing from this collection. Measures 8" x 5 3/4" Happy Hours, Mother Goose Nursery Rhymes and Drawing Book, 1914 This 48 page coloring book was produced by the Ernest J. Goulston Advertising Agency in Boston, MA for the Smax Pies sold by Fox Bakery in Charlestown, MA. Each whimsical illustration has a colored version and blank one for you to "Get out your paints or crayons and see if you can color this print like the one on the opposite page." There are short Mother Goose nursery rhymes throughout, along with short facts about Smax Pies. Measures 7 3/4" x 7 1/4" The Elfin Treasure, 1920s Illustrated by HGC (Helen Grace Culverwell) Marsh-Lambert, this coloring book was created for Colgate Toothpaste, and told the story of a young girl, Patty, and her learning how to make her teeth white, like "pearls". This book has a both several printed colored images as well as blank ones for the reader to color. Additionally, in the back there is chart for children to use while learning how to brush their teeth that once completely filled out would allow the child to become a part of the "Colgate Health Club". The back interior cover page has a draw by numbers puzzle. Measures 8 1/4" x 6 1/2" Alabastine, Home Coloring Book, 1928 Published by the Alabastine Company, this coloring book showcases several beautifully designed interior rooms. Alabastine was a wall coating derived from gypsum that was mined from the extensive shale beds that occur abundantly around Grand Rapids, Michigan. Though not identical, painting walls with tinted Alabastine would be similar to painting with Plaster of Paris. The effect created a durable surface that was easy to maintain. This coloring book depicts two sets of seven interior rooms, one black and white, and the other is a colored example of what the room should look like. Additionally, there are several places for the reader to also practice their calligraphy. Alabastine sold an "outfit of water colors and brushes or crayons" that could be purchased separately. The center interior page is semidetached. Measures 10 1/4" x 8 1/4"s The remaining items in the collection are: Our Little Artist (1890s, Freihofer's Famous Bread, comes with color blocks), Little Monarch House Painter: Little Artist (1902, Monarch Paint, comes with color blocks), Baby Bunch: A Story Painting Book (c1920, Nestle's Milk, partially colored in), The Dutch Boy's Hobby: A Paint Book for Girls and Books (1926, National Paint Company, comes with color blocks),$250 Every Month for Children Who Can Paint (1927, Shredded Wheat Company), Jack Flies Around the World (1927, Palmolive-Peet Company) and Kellogg's Rhyme and Color Book (1932, Kellogg Company, partially colored in). To view this collection, please click on the following link: https://goo.gl/photos/4RqryWpCqe66hDps5 .