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The Nursery ChairShepard, Norwell, and Co.Boston
Price: 35.00

Advertising booklet for Shepard, Norwell, and Co. Department store, begins and ends with store information, includes, writings and illustrations aimed at children. Center pages appear to have holes where binding thread was used but the pages are no longer connected. Each page has illustrations, either color pictures or decorative page borders with prose and poetry.. pages are loose
Genevieve BurkeYoung America Serves; This Defend America Coin Savings Book is Designed to Afford Young Americans an Opportunity to Participate Actively in their Country's Defense Program..ca1940's
Price: 35.00

unpaginated. Printed board cover with metal spiral, double board pages with slots for coins, color illustrations throughout by Thomas J. Morrison Jr. Verse written by Genevieve Burke. A savings books with verse about helping the defense program by saving coins. Describes coins and how they add up, for example, "10 copper pennies make two nickel nickels". 8 1/2" x 6 1/2". staining, wear
An Advertising Booklet for the Children's Series My Bookhouse. The Book House for Children. Chicago. 1920
Price: 60.00

An advertising booklet for the 5 book series entitled 'My Book House", edited by Olive Beaupre Miller. The five books in the series were entitled: 'Into the Nursery', 'Up One Pair of Stairs', 'Through Fairy Halls', 'The Treasure Chest', and 'From the Tower Window'. The series was a selection of the "best available stories and poems for children up to the age of fourteen, graded according to age and illustrated with remarkable beauty." This booklet features an excerpt from each of the five books in the series with several illustrations from each book as well. At the end of the booklet there is information on how to purchase the series along with the advertising phrase: "My Bookhouse Makes its Appeal to Childhood Because Into it is Woven the Spirit of Childhood." The cover has a small intact tear at the binding, along with a small missing piece along the bottom edge. So of the colored ink used in the illustrations have stained the opposite page.
The Death of Poor Cock Robin - Compliments of The Crawford Syndicate (Home Furnishing Establishments)New York State.
Price: 75.00

8pp including covers.  Illustrated throughout with relevant images and relating to the story and promotion for the furniture syndicate.  The story has not been amended to include the product, just advertising on the front, center page and back cover .  The back cover ad is for Cedarine the Standard Piano & FurniturePolish.  No date or publisher c. 1900.  Measures 6 1/2" x 4 1/4".
Oak Hall PictorialOak HallBoston1854
Price: 100.00

15 pp. Illustrated printed paper cover, illustrations throughout with associated text. Advertisement for Oak Hall, clothing store on North Street Boston, prose of store history and advertising for juvenile patrons with illustrations. 6 1/4" x 5 1/4". some wear on cover, water stain on inside pages
Jay Kissinger, Jay and Peter Palazzo Bendel's Cut-out Dolls. 1962
Price: 110.00

12 pp.  Paper  wraps.  Images of paper dolls on the cover.  Includes three (3) paper dolls and four (4) pages of outfits. The reverse of the page provides a narrative description, sizing information and pricing for each of the paper doll costumes.  The introductory note asks the children not to cut out the dolls until mother has ordered the desired outfits. Additionally with an order from the book a little Bendel gift scissors is given to the child... Measures  9" x 7".  Light staple rust.
[Promotion with Child as Audience] Further Adventures of Jim, John and Jane
Price: 130.00

16 pp with litho wrapps.  Cover depicts three young children behind a vignette of a plane.  A story of on how with the aid of Dennison's Glue the children were able to sail round the world.  It begins with the children cutting and pasting colorful Dennison's paper using Dennison's glue when their mother introduces them to Affable Aeroplane Man who will take them to the Tropical Zone and China and on to Alaska.  Dennison products saved the day throughout the adventure.  The back cover is for the "grown-ups" explaining how and what to buy from Dennisons.  Measures 7 3/4" x 5 1/4".. Beginning in the second half of the 19th century advertisers began using children as a way of inticing parents to buy products.  Initially advertisers printed children's stories as premiums.  Interpersed in the story pages were pages of promotion and testimonials for the product.  This form of advertising used the children's story as a vehicle to promote to parents. By the early part of the 20th C advertisers were taking it to the next level by promoting with the child as the audience by incorporating the products into the story and encouraging the children to have their parents purchase the products.
Uncut Warner's Corsets Advertising Paper Doll - Dolly's Trunk - Scarce. ..
Price: 175.00

A four-fold 3 1/4" x 7 1/4" piece that presents it's self as a doll's trunk with baggage tags that read Warner's Rust-Proof Corsets, Warner's Corsettes and Warner's Brassieres. It is titled Dolly's Trunk. When opened it reveals a 7 1/4" doll wearing lingerie with side fold stand. She has three (3) Warner undergarments, with information on the reverse for specific use. and an outer dress. Each is captioned and includes product information on the Warner products. The reverse provides promotional information to "Let Mother Read This While You Dress Dolly". Additional information includes possible names for the dolly and how to dress dolly (which garments go with what...) A scarce item. .