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The Nursery ChairShepard, Norwell, and Co.Boston
Price: $35.00

Advertising booklet for Shepard, Norwell, and Co. Department store, begins and ends with store information, includes, writings and illustrations aimed at children. Center pages appear to have holes where binding thread was used but the pages are no longer connected. Each page has illustrations, either color pictures or decorative page borders with prose and poetry.. pages are loose
Genevieve BurkeYoung America Serves; This Defend America Coin Savings Book is Designed to Afford Young Americans an Opportunity to Participate Actively in their Country's Defense Program..ca1940's
Price: $35.00

unpaginated. Printed board cover with metal spiral, double board pages with slots for coins, color illustrations throughout by Thomas J. Morrison Jr. Verse written by Genevieve Burke. A savings books with verse about helping the defense program by saving coins. Describes coins and how they add up, for example, "10 copper pennies make two nickel nickels". 8 1/2" x 6 1/2". staining, wear
Uncut 2 Sided Adv. Paper Doll Nestle Products- French - Art Deco 1930s. ..1930s
Price: $55.00

Two-sided advertising paper doll with three costumes and hats. The two-sided doll measures 4 1/2" tall. A dolly walking at her side. She has three costumes, one a jester, the second a party dress with a white wig and the third a party dress holding a hat with a jockey dress. The top of the page promotes the product NESTLE - Farine Lactee and Lait Sucre Suisse". The reverse promotes the product with advertising on each item. Vibrant color. In French. Measures 7 1/2" x 8". Light toning, otherwise fine.
An Advertising Booklet for the Children's Series My Bookhouse. The Book House for Children. Chicago. 1920
Price: $60.00

An advertising booklet for the 5 book series entitled 'My Book House", edited by Olive Beaupre Miller. The five books in the series were entitled: 'Into the Nursery', 'Up One Pair of Stairs', 'Through Fairy Halls', 'The Treasure Chest', and 'From the Tower Window'. The series was a selection of the "best available stories and poems for children up to the age of fourteen, graded according to age and illustrated with remarkable beauty." This booklet features an excerpt from each of the five books in the series with several illustrations from each book as well. At the end of the booklet there is information on how to purchase the series along with the advertising phrase: "My Bookhouse Makes its Appeal to Childhood Because Into it is Woven the Spirit of Childhood." The cover has a small intact tear at the binding, along with a small missing piece along the bottom edge. So of the colored ink used in the illustrations have stained the opposite page.
The Death of Poor Cock Robin - Compliments of The Crawford Syndicate (Home Furnishing Establishments)New York State.
Price: $75.00

8pp including covers.  Illustrated throughout with relevant images and relating to the story and promotion for the furniture syndicate.  The story has not been amended to include the product, just advertising on the front, center page and back cover .  The back cover ad is for Cedarine the Standard Piano & FurniturePolish.  No date or publisher c. 1900.  Measures 6 1/2" x 4 1/4".
Small Advertising Flyer - Joseph and Old Carlos. Turner & Fisher, NY, Keller, Baltimore..1840s
Price: $90.00

A 6 1/2" x 5 advertising broadside or flyer with a full page hand colored wood-cut captioned Joseph and Old Carlos  with an illustration of a child,and his large dog. Sold by Turner & Fisher, New York and Philadelphia: Keller Baltimore: J. Fisher, Boston. .
Oak Hall PictorialOak HallBoston1854
Price: $100.00

15 pp. Illustrated printed paper cover, illustrations throughout with associated text. Advertisement for Oak Hall, clothing store on North Street Boston, prose of store history and advertising for juvenile patrons with illustrations. 6 1/4" x 5 1/4". some wear on cover, water stain on inside pages
Jay Kissinger, Jay and Peter Palazzo Bendel's Cut-out Dolls. 1962
Price: $110.00

12 pp.  Paper  wraps.  Images of paper dolls on the cover.  Includes three (3) paper dolls and four (4) pages of outfits. The reverse of the page provides a narrative description, sizing information and pricing for each of the paper doll costumes.  The introductory note asks the children not to cut out the dolls until mother has ordered the desired outfits. Additionally with an order from the book a little Bendel gift scissors is given to the child... Measures  9" x 7".  Light staple rust.
[Promotion with Child as Audience] Further Adventures of Jim, John and Jane
Price: $130.00

16 pp with litho wrapps.  Cover depicts three young children behind a vignette of a plane.  A story of on how with the aid of Dennison's Glue the children were able to sail round the world.  It begins with the children cutting and pasting colorful Dennison's paper using Dennison's glue when their mother introduces them to Affable Aeroplane Man who will take them to the Tropical Zone and China and on to Alaska.  Dennison products saved the day throughout the adventure.  The back cover is for the "grown-ups" explaining how and what to buy from Dennisons.  Measures 7 3/4" x 5 1/4".. Beginning in the second half of the 19th century advertisers began using children as a way of inticing parents to buy products.  Initially advertisers printed children's stories as premiums.  Interpersed in the story pages were pages of promotion and testimonials for the product.  This form of advertising used the children's story as a vehicle to promote to parents. By the early part of the 20th C advertisers were taking it to the next level by promoting with the child as the audience by incorporating the products into the story and encouraging the children to have their parents purchase the products.
A collection of 14 different 'Aesop's Fables revides and Improved by the Fairbank Canning Co. aka 'fractured fables'. ..c1885
Price: $225.00

A grouping of 14 different advertising trade cards with the captoned "Aesop's Fables - revised and improved by the Fairbank (meat)  Canning Co. Chicago.  Each an adaptation on a real fable e.g. THE BOY AND HIS UNCLE - A good Boy went to visit his Uncle who ws a very nice man.  Finally the Boy began to steal, and his Uncle beat him for it, until at last the Boy confessed that he was so fond of our meats, and thereafter had no troubel with the boy.  Moral: If you don't want your boys to  steal, give them plenty of our meats...  Each with the same sort of twisted logic.  The reverse of the cards is primarily blank; a few with promotions for grocers. . moderate wear; few with trimmed edges.
A collection of 18 advertising trade cards promoting educational and entertaining publications for children including periodicals and books. .Multiple locations.1880s
Price: $425.00

A collection of 18 different advertising trade cards for The Youth's Companion, We Keep "Wide Awake", Eclectic Penmanship, Harper's Young People plus books by Historical Publishing Co.,  Estes & Lauriat,  Lee and Shepard and Sunshine Publishing Co.   The final card is for the Patent Adjustable Book-Cover.  The focus of the advertising is to parents. The focus is education and entertainment.  Approximately half of the cards are for The Youth's Companion with eleborate chromolithograph printing including two 3 fold concertina style cards promoting the annual volumes.   The announcement for 1883 includes a list of illustrated stories, illustrated travel and adventure, special articles, Reminiscences and Anecdotes, Household Decoartion and Amusements and The Help Series. The 1886 announcement includes serial stories, natural history and adventure, special articles, sketches and practical articles. Other cards display eye- catching imagery and proverbs. .