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Robert Mercy, Uncle Frank, Hiram Hatchet Merry's Museum Parley's Magazine, Woodworth's Cabinet and Schoolfellow. Volume 34, No. 5. J N Stearns & Co..New York.November 1857
Price: $20.00

36 pp, paper wrappers with black and white illustrations. The pages are numbered 129-160. Three magazines were combined, so that "all the attractions of each magazine will now be concentrated in one." The new magazine was instructive and moral, and featured a large number of woodcuts. A great variety of material was included such as bible stories, little moralized tales, fables, dialogues, poems, letters, puzzles, and games. There were often featured articles that would deal with geography, travel, natural history and with various industries and arts. A highlight of this particular volume is an excerpt detailing what attractions were found at Merry's Museum, such as a aquarium filled with fish, and the story of Cleopatra. Measures 9" x 5 3/4" . Paper covers show minor wear, particularly around the edges. There are minor stains, toning and foxing throughout. Previous owner inscription on front cover.
Francis L Woodworth Woodworth's Youth Cabinet, Volume 6, No. 1. D A Woodworth.New York.January 1851
Price: $22.00

42 pp, paper wrappers with black and white illustrations. Originally published as an anti-slavery newspaper, entitled the "Youth’s Cabinet", the magazine changed drastically when it was purchased by Francis C. Woodworth in 1846. Woodworth’s Youth’s Cabinet focused on geography and history, or on Christian morality. While there are some illustrations throughout, the pages are general dense with text and its stories are subjects are viewed through a narrow moral aperture. Some stories in this volume are: 'Cousin Helen and her Pets', 'The Deserted College', and 'Conscientious Obedience'. Measures 9" x 5 3/4" . Paper covers show some wear, particularly around the edges. There is a small tear to the top of the binding. Moderate foxing and toning, the last few pages have heavy foxing. Minor penciling on a few interior pages.
The Nursery ChairShepard, Norwell, and Co.Boston
Price: $35.00

Advertising booklet for Shepard, Norwell, and Co. Department store, begins and ends with store information, includes, writings and illustrations aimed at children. Center pages appear to have holes where binding thread was used but the pages are no longer connected. Each page has illustrations, either color pictures or decorative page borders with prose and poetry.. pages are loose
Genevieve BurkeYoung America Serves; This Defend America Coin Savings Book is Designed to Afford Young Americans an Opportunity to Participate Actively in their Country's Defense Program..ca1940's
Price: $35.00

unpaginated. Printed board cover with metal spiral, double board pages with slots for coins, color illustrations throughout by Thomas J. Morrison Jr. Verse written by Genevieve Burke. A savings books with verse about helping the defense program by saving coins. Describes coins and how they add up, for example, "10 copper pennies make two nickel nickels". 8 1/2" x 6 1/2". staining, wear
Uncut 2 Sided Adv. Paper Doll Nestle Products- French - Art Deco 1930s. ..1930s
Price: $55.00

Two-sided advertising paper doll with three costumes and hats. The two-sided doll measures 4 1/2" tall. A dolly walking at her side. She has three costumes, one a jester, the second a party dress with a white wig and the third a party dress holding a hat with a jockey dress. The top of the page promotes the product NESTLE - Farine Lactee and Lait Sucre Suisse". The reverse promotes the product with advertising on each item. Vibrant color. In French. Measures 7 1/2" x 8". Light toning, otherwise fine.
An Advertising Booklet for the Children's Series My Bookhouse. The Book House for Children. Chicago. 1920
Price: $60.00

An advertising booklet for the 5 book series entitled 'My Book House", edited by Olive Beaupre Miller. The five books in the series were entitled: 'Into the Nursery', 'Up One Pair of Stairs', 'Through Fairy Halls', 'The Treasure Chest', and 'From the Tower Window'. The series was a selection of the "best available stories and poems for children up to the age of fourteen, graded according to age and illustrated with remarkable beauty." This booklet features an excerpt from each of the five books in the series with several illustrations from each book as well. At the end of the booklet there is information on how to purchase the series along with the advertising phrase: "My Bookhouse Makes its Appeal to Childhood Because Into it is Woven the Spirit of Childhood." The cover has a small intact tear at the binding, along with a small missing piece along the bottom edge. So of the colored ink used in the illustrations have stained the opposite page.
The Death of Poor Cock Robin - Compliments of The Crawford Syndicate (Home Furnishing Establishments)New York State.
Price: $75.00

8pp including covers.  Illustrated throughout with relevant images and relating to the story and promotion for the furniture syndicate.  The story has not been amended to include the product, just advertising on the front, center page and back cover .  The back cover ad is for Cedarine the Standard Piano & FurniturePolish.  No date or publisher c. 1900.  Measures 6 1/2" x 4 1/4".
Small Advertising Flyer - Joseph and Old Carlos. Turner & Fisher, NY, Keller, Baltimore..1840s
Price: $90.00

A 6 1/2" x 5” advertising broadside or flyer with a full page hand colored wood-cut captioned Joseph and Old Carlos  with an illustration of a child,and his large dog. Sold by Turner & Fisher, New York and Philadelphia: Keller Baltimore: J. Fisher, Boston. .
Oak Hall PictorialOak HallBoston1854
Price: $100.00

15 pp. Illustrated printed paper cover, illustrations throughout with associated text. Advertisement for Oak Hall, clothing store on North Street Boston, prose of store history and advertising for juvenile patrons with illustrations. 6 1/4" x 5 1/4". some wear on cover, water stain on inside pages
Jay Kissinger, Jay and Peter Palazzo Bendel's Cut-out Dolls. 1962
Price: $110.00

12 pp.  Paper  wraps.  Images of paper dolls on the cover.  Includes three (3) paper dolls and four (4) pages of outfits. The reverse of the page provides a narrative description, sizing information and pricing for each of the paper doll costumes.  The introductory note asks the children not to cut out the dolls until mother has ordered the desired outfits. Additionally with an order from the book a little Bendel gift scissors is given to the child... Measures  9" x 7".  Light staple rust.
[Promotion with Child as Audience] Further Adventures of Jim, John and Jane
Price: $130.00

16 pp with litho wrapps.  Cover depicts three young children behind a vignette of a plane.  A story of on how with the aid of Dennison's Glue the children were able to sail round the world.  It begins with the children cutting and pasting colorful Dennison's paper using Dennison's glue when their mother introduces them to Affable Aeroplane Man who will take them to the Tropical Zone and China and on to Alaska.  Dennison products saved the day throughout the adventure.  The back cover is for the "grown-ups" explaining how and what to buy from Dennisons.  Measures 7 3/4" x 5 1/4".. Beginning in the second half of the 19th century advertisers began using children as a way of inticing parents to buy products.  Initially advertisers printed children's stories as premiums.  Interpersed in the story pages were pages of promotion and testimonials for the product.  This form of advertising used the children's story as a vehicle to promote to parents. By the early part of the 20th C advertisers were taking it to the next level by promoting with the child as the audience by incorporating the products into the story and encouraging the children to have their parents purchase the products.
A collection of 14 different 'Aesop's Fables revides and Improved by the Fairbank Canning Co. aka 'fractured fables'. ..c1885
Price: $225.00

A grouping of 14 different advertising trade cards with the captoned "Aesop's Fables - revised and improved by the Fairbank (meat)  Canning Co. Chicago.  Each an adaptation on a real fable e.g. THE BOY AND HIS UNCLE - A good Boy went to visit his Uncle who ws a very nice man.  Finally the Boy began to steal, and his Uncle beat him for it, until at last the Boy confessed that he was so fond of our meats, and thereafter had no troubel with the boy.  Moral: If you don't want your boys to  steal, give them plenty of our meats...  Each with the same sort of twisted logic.  The reverse of the cards is primarily blank; a few with promotions for grocers. . moderate wear; few with trimmed edges.
Metamorphic Trade Cards Promoting Products for Children. ..
Price: $245.00

A grouping of five (5) metamorphic trade cards that depict before and afters of awkward children turning bright attractive and well behaved children -- just by using a product.   Products include Patent Tray for Children, Children's Patent Elastic Knee Protector,  Solar Shoes, Davidson Brothers (Mens and Boys Clothing) and E. G. Burrows (Youths, Boys and Children's Fine Clothing).  Each measures 3" x 5" when open flat. .
Metamorphic Advertising Trade Cards - Children's Health. ..
Price: $300.00

Five (5) different metamorphic trade cards promoting healthy children.  Three depict children brushing their teeth both morning and night with Colgate's Ribbon Cream.  The fourth is a paper slide with one image depicting a tube of Colgate Ribbon Toothpaste; the other children' brushing their teeth.   A fold-out advertising that folds out to show a child's growth progression through the years because he eats OATA Rolled Oats.  Also includes recipes..
Victorian Advertising - "So Easy a Child Can Do It". ..
Price: $325.00

Twenty-five (25) advertising trade cards flyers and pamphlets with illustrations of children easily and efficiently using a product to accomplish a task.  The majority are focused on women's work . They include: Nine (9) food related cards of children preparing foods for Atmore's Mince Meat, Nestle's Milk Food, Hornby's Oats, Butterine,  Chicago Processing and Provisions (canned meats), Piefilene and Ta-Ka-Kake, Six (6) for laundry and soap products including  Chief Soap, New Process Soap, Buchan's Carbolic Disinfecting Soap, Ivorine,  Empire Wringer and Moore's Sheet or Book Soap --individual soap sheets in a book for all kinds of hands. Four (4) Sewing Machine cards including Howe, New Home, Leader and the Standard Sewing Machine. Three (3) for Stoves including Glenwood & Elmwood and Richmond Stove Co.  Additionally a pamphlet with little girls baking  with a Garland  Stove in the background and words and verse at base for a backing song.  The inside pages promote the product. Two (2) of children cooking with Granite Iron Ware pots. A mechanical die-cut  card depicting a little girl displaying the interior of a Stone White refrigerator. One for Chase's Liquid Glue depicting children creating a scrap book. And finally a young girl in fine attire mowing a lawn with an Excelsior Lawn Mower (for Horse or Hand Power)  while the adults play badminton. . Heavy wear/repair to refrigerator card.
A collection of 18 advertising trade cards promoting educational and entertaining publications for children including periodicals and books. .Multiple locations.1880s
Price: $425.00

A collection of 18 different advertising trade cards for The Youth's Companion, We Keep "Wide Awake", Eclectic Penmanship, Harper's Young People plus books by Historical Publishing Co.,  Estes & Lauriat,  Lee and Shepard and Sunshine Publishing Co.   The final card is for the Patent Adjustable Book-Cover.  The focus of the advertising is to parents. The focus is education and entertainment.  Approximately half of the cards are for The Youth's Companion with eleborate chromolithograph printing including two 3 fold concertina style cards promoting the annual volumes.   The announcement for 1883 includes a list of illustrated stories, illustrated travel and adventure, special articles, Reminiscences and Anecdotes, Household Decoartion and Amusements and The Help Series. The 1886 announcement includes serial stories, natural history and adventure, special articles, sketches and practical articles. Other cards display eye- catching imagery and proverbs. .
Collection of 20th Century Paper Dolls used in Fashion Advertising to Children Directly. .United States.1917-1996
Price: $575.00

In the 1880s companies saw a way of reaching a wider audience by creating advertising material that was directed towards a young audience. The hope was that children might help to direct their parent's spending habits. By the early 1900s, advertisers had perfected this technique and had come up with a wide variety of paper games and toys meant to attract a child's attention. One such paper toy that was used by advertisers was paper dolls. With the combination of cheap printing and a surge in the popularity of paper dolls, manufacturers of all kinds of household goods took advantage by using them to promote their wares. The fashion and clothing industry in particular used this to great effect, as these ads were designed to mainly target young girls, and encourage them to desire to dress like their favorite paper doll. This collection consists of 11 items (25 dolls) of advertising paper dolls. Below is a brief description of the items within the collection. Dandyline Company Paper Doll (1917) The Dandyline Company, based in Chicago, IL, made dresses for young girls in the early 1900s. It then sold them to retail stores across the country along with an advertising paper doll. While the two dolls in this section are extremely similar, they are slightly different. This is mainly seen in the details of the yellow dress they are both wearing. The back of the doll had a space for the retail store to print its name and address.  This is the "Little Sister" series and includes two dolls and 14 costumes. Note the gender specific objects being held by the costumes. The back of each out had a Lot No. so that one could order the exact outfit. The two stores on the back of the dolls in this collection are E. M. Devine in Philadelphia, PA, and Hirsch D. G. Co. in Decatur, IL. 2 Dolls + 13 outfits, CUT, Measures 7" x 2 1/4" (Doll) FA Quality Family (c1920) During the 1920s a company by the name of FA Quality Trimmings, which sold various ribbons and trimmings meant to accent clothing, started a line of dolls called the FA Quality Family. It was a set of 4 dolls- Mother, Sister, Betty, and Buddy (Buddy is missing from this collection) with three outfits each.  On each sheet is the advertising phrase: "These cut out dolls serve two purposes; to amuse the children and to give you the style suggestions designed by experts." 3 UNCUT SHEETS (3 dolls + 9 outfits), Measures 7 3/4" x 5" Stories and Fashion (1934) Like the title suggests, this 16 pp. black and white booklet contains both paper dolls and short stories. Published by Mabley & Carew, a prominent department store in Cincinnati, Ohio, its goal was to help sell the clothing available at its store. The book contains six dolls: Mary, Tommy, the twins Betty & Bobby, Billy and Baby Jane. Beside each outfit is the price and department store floor in which it can be found on. The stories in this booklet are: The Little Boy and the Brook, My Fairy, and the Baby Stuart. Cover is detached. 6 Dolls + 10 outfits with accessories, UNCUT Booklet, Measures 7 1/2" 5 1/4" Miss Sunbeam Paper Doll Set (1949) Sunbeam Bread used their Miss Sunbeam doll to not only encourage the purchase of their baked goods, but also as a mean of selling their "Simplicity Printed Patterns". These sewing patterns allowed mothers to recreate the dresses Miss Sunbeam wore for their daughter. Next to each outfit was a product code that correlated to a specific sewing pattern. There are two pages for this item, the first page, with the doll, is in color, while the second page is in black and white. This would allow the child to have even more fun with the toy by coloring in the outfits. These two sheets are stapled together. 1 Doll + 9 outfits with accessories, 2 UNCUT SHEETS, Measures 12" x 8 3/4" Miss Sunbeam Paper Doll Set (c1950) The same paper doll as mention in the previous item, but with new outfits, mean for a new season. These outfits, along with the product code also gave an age range. Additionally this version had a teddy bear paper doll as well. 1 Doll + 9 outfits with accessories, 2 UNCUT SHEETS, Measures 12" x 8 3/4" Gibbs Kids Paper Dolls (c1950) Produced by Gibbs Underwear Company, based in Philadelphia, PA, Gibbs Kids was a series of paper dolls intended to help local retailers sell their clothes. The doll featured is the "10 year old Sister", and it showcases 4 outfits. What is unique about this item is not all the outfits paired with the doll are made or sold by Gibbs. Additionally, on the back of the sheet is a stamp that says "Compliments of Paperdoll Gazette, Shirley Hedge, Editor, Route 2, Princeton IND. 47679" 1 Doll + 4 outfits, 1 UNCUT SHEETS, Measures 12" x 9" Carter's School Wise Cut-Ups (Sept 1952) Printed in the September 1952 issue of McCall's, a monthly American women's magazine that ceased publication in 1992, was a printed ad for Carter's. Carter's was a clothing store for children selling clothes from 'cradle through school'. This ad features two dolls, a Big Sis, and a Baby Sis, each with their own outfit. The ad speaks directly to the child stating that their outfits mean that "Daddy saves dollars galore!" 2 Dolls + 2 outfits, 1 UNCUT SHEET, Measures 13 1/2" x 5 1/4" Pretty as Picture (1961) In a children's magazine, entitled 'Jack & Jill', a paper doll was printed for Vogue Patterns, a company that sold patterns for fashionable clothes. This doll was designed by Betty Jaxon and was meant to capitalize on the Easter holiday. In two sheets, a doll named Jill (there are two version of the same doll, each in a difference stance) is surrounded by colorful, fashionable outfits. Each outfit has the pattern number printed on its tabsThe Pretty as a Picture sheet was a store give-away, the second sheet is a proof presumably for future designs. 2 Dolls + 10 outfits with accessories, 2 UNCUT SHEETS, Measures 14" x 10 1/4" (Larger sheet) Bendel's Cut-Out Dolls (1962) Henri Bendel was an innovator when it came to high end luxury fashion and his boutique shop in New York City soon became a beacon of luxury for the cities elite. He also was a strong proponent fashion-centric illustration, and since paper dolls are a natural progression of that he soon had several books of them that he used to sell his clothes. The item is a 12 pp. booklet with paper wraps. The cover is an illustration of a cut out sheet of paper dolls. The book includes three (3) paper dolls and four (4) pages of outfits. The reverse of the page provides a narrative description, sizing information and pricing for each of the paper doll costumes. There is even an introductory note in the beginning of the book that asks the children not to cut out the dolls until mother has ordered the desired outfits. 3 Dolls + 21 outfits with accessories, UNCUT Booklet, Measures 9" x 7" Vind Garn Til Vinterens Dolls (1966) Published in Familie Journalen, Denmark's longest running weekly family and women's magazine (it was started in 1877), are two paper dolls. The advertisement is for Dale Crepe, a yarn company in Europe. The dolls are meant to help selling knitting patterns, and each sweater is a pattern you can purchase. There is a both a boy and girl doll, each with fours knit sweaters, and at least one knit hat and pair of mittens.  In Danish. 2 Dolls + 8 sweaters with accessories, 2 UNCUT SHEETS, Measures 13 1/2" x 10" Look Book Holiday (1996) This advertising pamphlet was aimed directly at both young boy and girl fashionistas. This is evident even in the title, as a 'Look Book' is a collection of designs compiled to show off a style or clothing line. Even the names of the outfits advertised in this accordion folded pamphlet are titled to reflect that. Such as "Glamor Girl", "Updated Classics", and "Long, Lean Look". Published for the holiday season by The Children's Place, an American specialty retailer of children's apparel and accessories since 1969. It comes with two dolls, a boy and a girl with several outfits each. The pamphlet is printed in color and is double sided. As such, it is impossible to cut out both dolls and all the outfits from the same pamphlet. 2 Dolls + 13 outfits with accessories, UNCUT, Measures 5" x 3 1/4" (folded), 26" x 5" (unfolded) To view this collection, please click on the following link: https://goo.gl/photos/XwvcVTTJih1xvwYr7 .