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The commercial production of paper dolls in Europe began in the 1790s with such dolls as “Englische Puppe" by Stahl in Nuremberg. The phenomenon caught on and was soon embraced by S. & J. Fuller, a London firm that operated a retail establishment dealing in paper products including paper novelties. The shop was known as the Temple of Fancy (see image at back of guide).
In 1810 S. & J. Fuller produced a small book, with a moral story accompanied by a series of hand colored little boys in various costumes corresponding to the story.